GIFs have quickly become one of the most popular file types on the internet thanks to their efficient combination of moving images and small file sizes, and Vevo is capitalizing on that popularity. The music video streaming site is testing a new feature that will let users turn any portion of a Vevo video into a GIF that they can then download and share at will.
Since MTV brought music videos to the masses in the 80s, the medium has carried an outsize amount of cultural capital. By combining that pre-existing clout with the newfound popularity of GIFs, Vevo is increasing the likelihood of more music videos making their ways into the cultural consciousness on social media.
Music Video GIF Creators
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