Ramen Lifestyle

Ramen-flavored foods highlight the pop cultural role of instant noodles

Implications - Instant noodle and ramen-flavored products are emerging that help to highlight its place in popular culture outside of the restaurant world and 'dorm room meal' stereotype. This progression highlights the new role that experience and preference is playing in defining new "flavors" that mimic familiar food dishes, rather than specific ingredients.
SCORE 6.2
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45,326 Total Clicks
Dec 15 - Jul 17
This Month and Mild
Featured Examples
Gourmet Soda Pairings - This Campaign is Changing Perspectives on Coca-Cola and Food
SCORE 5.3
This Year and Warm 580 Clicks Pub: Dec 9, 16
Gourmet Soda Pairings
This Campaign is Changing Perspectives on Coca-Cola and Food
For years, consumers have come to know Coca-Cola as a comforting carbonated beverage that’s frequently available at both backyard barbecues and fast food settings —but now, the beverage... [More]
Savory Soup Ice Cream - Salt & Straw's Ramen Ice Cream is Made with Stock, Soy Sauce and More
SCORE 6.9
This Year and Warm 422 Clicks Pub: Apr 6, 17
Savory Soup Ice Cream
Salt & Straw's Ramen Ice Cream is Made with Stock, Soy Sauce and More
Portland-based ice cream shop Salt & Straw recently introduced consumers to its newest creation—Ramen Ice Cream, which was dreamed up by a student from a nearby school. The savory ice cream... [More]
Ramen-Flavored Chips - The New Ramen-Flavored Pringles are Irresistibly Delicious
SCORE 6.9
This Quarter and Warm 296 Clicks Pub: Jul 7, 17
Ramen-Flavored Chips
The New Ramen-Flavored Pringles are Irresistibly Delicious
The new ramen-flavored Pringles have college students celebrating its release. This tasty new flavor mashup blends the love that cash-strapped youth have for inexpensive noodle soups and junk food.... [More]
Ramen Noodle Beers - The Cup O' Beer Noodle Flavor Brew is Made with Real Noodles
SCORE 6.7
This Quarter and Warm 201 Clicks Pub: Jul 6, 17
Ramen Noodle Beers
The Cup O' Beer Noodle Flavor Brew is Made with Real Noodles
Those who really enjoy ramen will be excited to hear of the new Cup O’ Beer from the Collective Brewing Project in Texas as a new way to enjoy the flavor of the favored noodle dish. The beer... [More]
Ramen-Infused Cereal Bars - These Rice Krispie Treats are Made with Instant Ramen Noodles
SCORE 1.7
Untested 266 Clicks Pub: Dec 7, 15
Ramen-Infused Cereal Bars
These Rice Krispie Treats are Made with Instant Ramen Noodles
The ‘Joy the Baker’ blog recently published a recipe for homemade cereal bars made with instant ramen noodles. Most people are familiar with the sweet cereal bars made out of Rice... [More]
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