Trend cluster
Category

Connected
Garden

Smart planters make room for nature in the digital era.

WiFi-Connected GardensAutomated Plant Growth SystemsPlant-Monitoring GadgetsWiFi-Connected Gardening PotsSmartphone-Controlled Greenhouses

Trend

What is the Connected Garden trend?

Connected Garden: While IoT is generally seen throughout home appliances, smart technology is being integrated into home gardens as well, making it more intuitive for the connected consumer to grow their plants, even if they don’t have the greenest thumb. As consumers become reliant on their digital devices, they run the risk of getting out of touch with nature, which leads to the counter-trend of incorporating more natural elements within the home environment.

Trend themes

Themes within the Connected Garden trend

Three behaviours holding the trend together
01

IoT-enabled gardening

With the integration of smart technology in home gardens, consumers can easily grow plants even if they don’t have a green thumb, while staying connected to their devices.

02

Plant monitoring sensors

Smart sensors for plants such as miniaturized Botani.st can help amateurs get the most out of indoor gardening by collecting and comparing data on light, air, soil and temperature, providing insights via mobile apps.

03

Automated indoor gardening

Automated indoor gardening solutions like Seedo Hydroponic Growing System offer precise growth chambers and optimized indoor growing environment through automation, providing customers the luxury of managing the growth of plants through WIFI-enabled mobile apps.

Industry implications

What the Connected Garden trend means for industry

Where the trend changes the playbook
For

Smart Home Technology

Smart planters utilizing IoT technology represent the growing trend and demand for automated technology in the household sector.

For

Indoor Farming and Agriculture

Innovative indoor gardening technologies allow for the creation of indoor farms, which are becoming increasingly popular and significant amid the lack of outdoor space and food security issues.

For

App and Software Development

With the increasing demand for mobile apps to assist with IoT-enabled gardening, miniaturized plant-monitoring sensors and automated indoor gardening solutions, there is significant potential for app and software developers to build on this niche demand.

Workshop question

How can you make your offering more accessible to the digital native?

Trend signals

Trend signals for Connected Garden

Trend score 4.4 out of 10, from popularity 67%, activity 56%, freshness 8%.

Popularity67%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe