Toy companies use fun characters to educate on STEM practices
Implications - The biggest challenge with teaching kids and adults how to become involved in the STEM practices is the potential tediousness of learning such a technical skill. Implementing a personified character into the process adds more human interest to the process. The strategy simultaneously boosts memorability of the toy or learning system, while making it more impactful.
Workshop Question - What is the most tedious part of your customer's interaction with your brand, and how can you make it more fun?
Trend Themes
1. Personification Strategy - Implementing personified characters into the educational process adds human interest and enhances memorability of toys and learning systems.
2. Interactive Learning Kits - Toys that blend fun and education through hands-on projects help introduce children to electronic technology and coding in a friendly way.
3. STEM Encouragement - Educational toys that promote STEM learning, celebrate creativity and learning become empowering agents to encourage young children, girls in particular, to cultivate their capabilities in engineering, robotics and programming.
Industry Implications
1. Toy Industry - The toy industry can produce educational toys that incorporate personification, interactive capabilities and STEM encouragement.
2. Education Industry - The education industry can consider integrating interactive learning kits into their teaching strategy to make technology and coding learning more interesting to children.
3. Gender Equality and Diversity Advocacy - Businesses that promote gender equality and diversity can capitalize on the opportunity to create stimulating and empowering toys and kits designed to encourage girls' engagement with STEM subjects.
5 Featured, 45 Examples:
144,174 Total Clicks
Date Range:
Jun 16 — Jun 18
Trending:
Mild
Consumer Insight Topics:
