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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,159 more

Educational Mascot

Toy companies use fun characters to educate on STEM practices

Implications - The biggest challenge with teaching kids and adults how to become involved in the STEM practices is the potential tediousness of learning such a technical skill. Implementing a personified character into the process adds more human interest to the process. The strategy simultaneously boosts memorability of the toy or learning system, while making it more impactful.
Workshop Question — What is the most tedious part of your customer's interaction with your brand, and how can you make it more fun?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
97,087 Total Clicks
Date Range:
Jun 16 — Jun 18
Trending:
Mild
Consumer Insight Topics:

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