Educational Mascot

Toy companies use fun characters to educate on STEM practices

Implications - The biggest challenge with teaching kids and adults how to become involved in the STEM practices is the potential tediousness of learning such a technical skill. Implementing a personified character into the process adds more human interest to the process. The strategy simultaneously boosts memorability of the toy or learning system, while making it more impactful.
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54,546 Total Clicks
Jun 16 - Jul 17
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Featured Examples
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SCORE 5.6
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SCORE 5.4
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SCORE 4.1
Average 151 Clicks Pub: Feb 17, 17
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SCORE 4.3
This Year and Average 142 Clicks Pub: May 17, 17
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