Trend cluster
Category

STEM
Subscription

Tech sciences are recognized as a necessity, making easier education necessary.

STEM App Subscription ProgramsEducational Toy Rental ServicesSTEM Toy SubscriptionsCoding Subscription SetsTech-Themed Maker Kits

Trend

What is the STEM Subscription trend?

STEM Subscription: Skills like coding and engineering are more in-demand in the digital age. Parents are preparing their children for this through educational toys, but education on STEM practices is useful for those of all ages. Subscription kits that teach STEM open education up to all ages while also enabling streamlined learning.

Trend themes

Themes within the STEM Subscription trend

Three behaviours holding the trend together
01

STEM Educational Subscriptions

Educational technology and STEM-focused subscriptions represent a growing tool to teach lifelong learning for people of any age.

02

Coding and Maker-Themed Subscription Services

The subscription model has proven itself as a way to access specialized educational technology, and has shown to have potential in helping people learn new skills and ideas.

03

STEM-Themed Toy Rentals

The rental model empowers parents to give their children access to the latest learning tools and toys in a cost-effective way, promoting STEM learning and keeping up with the latest innovations.

Industry implications

What the STEM Subscription trend means for industry

Where the trend changes the playbook
For

EdTech Industry

These examples represent a growing market for tech and education-related business, particularly in the subscription format of distribution.

For

Toy Industry

The toy industry is seeing a significant shift as children’s attention have moved towards tech-focused toys and educational subscription services.

For

Maker Industry

As technology and innovation continues to influence learning and education, businesses focused on creating maker spaces to foster the growing DIY culture can benefit from incorporating product subscriptions into their business models.

Workshop question

How can your brand or product become a catalyst for your customer's education and betterment?

Trend signals

Trend signals for STEM Subscription

Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.

Popularity73%
Activity67%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa