Millennial Rewind

Skincare brands are positioning anti-aging products to target younger markets

Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness.

Workshop Question - How can you target younger demographics as they become more sophisticated through self-education?
SCORE 4.6
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58,373 Total Clicks
Jul 16 - Jul 17
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FashionMarketingCosmeticsBranding
Featured Examples
Millennial Anti-Aging Cosmetics - 'Nia' is a New Skincare Line to Keep Youth Looking Youthful
SCORE 6.2
Warm 2,113 Clicks Pub: Mar 3, 17
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
Anti-aging cosmetics are typically created for mature women, but Nia (Not Into Aging) is a new skincare range that is specifically targeted towards Millennials. Hello Giggles describes Nia as the &#... [More]
Unicorn-Themed Face Masks - BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
SCORE 6.3
Warm 1,726 Clicks Pub: Jun 7, 17
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
BioBelle Cosmetics specializes in whimsical and adorably branded skincare remedies like its #UnicornGlow face mask. The product is proven to improve skin’s appearance without relying on harsh... [More]
Anime-Themed Cosmetic Products - The Tony Moly x Pokemon Collection Features Themed Creams
SCORE 3.8
Mild 736 Clicks Pub: Mar 28, 17
Anime-Themed Cosmetic Products
The Tony Moly x Pokemon Collection Features Themed Creams
Ever since Pokemon GO swept across the world last summer, the anime monsters have been enjoying a resurgence, and the Tony Moly x Pokemon collection is a testament to that rejuvenated cachet. The... [More]
Silver Peel-Off Face Treatments - Glamglow's Peel-Off Mask Leaves Firmer Facial Skin Behind
SCORE 3
Mild 1,621 Clicks Pub: Jul 1, 16
Silver Peel-Off Face Treatments
Glamglow's Peel-Off Mask Leaves Firmer Facial Skin Behind
This peel-off mask not only makes your face feel firmer, it also has a sparkly silver color that is sure to make you feel pampered and magical. The GRAVITYMUD Firming Treatment from GLAMGLOW joins... [More]
Bust Care Kits - Pure Smile’s 'Oh! My Busty?!' Provides a Scrub, Mask and Lotion
SCORE 2.2
Untested 431 Clicks Pub: Jan 20, 17
Bust Care Kits
Pure Smile’s 'Oh! My Busty?!' Provides a Scrub, Mask and Lotion
‘Oh! My Busty?!’ is a three-step bust care treatment from Pure Smile that consists of a gommage (an exfoliant) a hydrogel pack and a moisturizing cream. The end result of using the... [More]
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