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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,138 more

Millennial Rewind

Skincare brands are positioning anti-aging products to target younger markets

Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness.
Workshop Question — How can you target younger demographics as they become more sophisticated through self-education?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
63,415 Total Clicks
Date Range:
Jul 16 — Jul 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

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