Millennial Rewind

Skincare brands are positioning anti-aging products to target younger markets

Implications - Through playful branding, sophisticated skincare formulas are being repositioned to appeal to the Millennial crowd. Considered the generation that sparked the self-care movement, many Millennials pride themselves on having elaborate skincare rituals that are highly informed by digital media and online forums. Brands are leveraging this momentum to promote preventative anti-aging products to this younger demographic that is both highly concerned and highly educated about its health and wellness.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,016 Total Clicks
Jul 16 - Jul 17
Recent and Average
FashionMarketingCosmeticsBranding
Featured Examples
Millennial Anti-Aging Cosmetics - 'Nia' is a New Skincare Line to Keep Youth Looking Youthful
SCORE 7.7
This Year and Hot 1,038 Clicks Pub: Mar 3, 17
Millennial Anti-Aging Cosmetics
'Nia' is a New Skincare Line to Keep Youth Looking Youthful
Anti-aging cosmetics are typically created for mature women, but Nia (Not Into Aging) is a new skincare range that is specifically targeted towards Millennials. Hello Giggles describes Nia as the &#... [More]
Unicorn-Themed Face Masks - BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
SCORE 8
This Quarter and Hot 467 Clicks Pub: Jun 7, 17
Unicorn-Themed Face Masks
BioBelle's #UnicornGlow Masks Brighten Skin and Reduce Fine Lines
BioBelle Cosmetics specializes in whimsical and adorably branded skincare remedies like its #UnicornGlow face mask. The product is proven to improve skin’s appearance without relying on harsh... [More]
Anime-Themed Cosmetic Products - The Tony Moly x Pokemon Collection Features Themed Creams
SCORE 5.3
This Year and Warm 366 Clicks Pub: Mar 28, 17
Anime-Themed Cosmetic Products
The Tony Moly x Pokemon Collection Features Themed Creams
Ever since Pokemon GO swept across the world last summer, the anime monsters have been enjoying a resurgence, and the Tony Moly x Pokemon collection is a testament to that rejuvenated cachet. The... [More]
Silver Peel-Off Face Treatments - Glamglow's Peel-Off Mask Leaves Firmer Facial Skin Behind
SCORE 3.9
Mild 1,276 Clicks Pub: Jul 1, 16
Silver Peel-Off Face Treatments
Glamglow's Peel-Off Mask Leaves Firmer Facial Skin Behind
This peel-off mask not only makes your face feel firmer, it also has a sparkly silver color that is sure to make you feel pampered and magical. The GRAVITYMUD Firming Treatment from GLAMGLOW joins... [More]
Bust Care Kits - Pure Smile’s 'Oh! My Busty?!' Provides a Scrub, Mask and Lotion
SCORE 3.5
This Year and Mild 181 Clicks Pub: Jan 20, 17
Bust Care Kits
Pure Smile’s 'Oh! My Busty?!' Provides a Scrub, Mask and Lotion
‘Oh! My Busty?!’ is a three-step bust care treatment from Pure Smile that consists of a gommage (an exfoliant) a hydrogel pack and a moisturizing cream. The end result of using the... [More]
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