Busy consumers seek anti-aging products for hard-to-tone body parts
Implications - With the rise of the healthy physique in fashion, consumers are looking for easy ways to tighten and tone their bodies without investing too much time at the gym. Turning to topical treatments, consumers are enticed by the dual-function of anti-aging products for age-revealing body parts that also firm the skin for an overall healthy appearance. This growing market indicates a preference for simple, multi-tasking solutions within skincare.
Workshop Question - Where can you double up on benefits to save busy consumers time and effort?
Trend Themes
1. Multi-tasking Skincare - Consumers are seeking skincare products that have multiple benefits like age-revealing, firming, brightening, & moisturizing in a single product. Disruptive innovation opportunities are seen in manufacturing dual-benefit skincare and organic product development.
2. Problem-specific Skincare - Skincare products are being developed specific to body parts like elbow patches, chest pads, and neck creams. Innovative opportunities are seen in developing products for niche and related body parts and reaching untapped consumers.
3. Natural Skincare - Organic skincare is gaining attention in the market since it offers safe and environmentally-friendly products sans additives. Innovative opportunities are seen in creating cheaper yet natural skincare without compromising quality.
Industry Implications
1. Beauty and Personal Care - Companies in the Beauty and Personal care sector can focus on manufacturing multi-tasking skincare products that have multiple benefits for the consumer, which is a rising trend. As a result, companies can develop cost-effective products while catering to environmental concerns and natural ingredients.
2. Healthcare - With focus on specialized skincare, healthcare professionals can expand their product range in the field of dermatology by assessing and developing products for neglected body parts like elbows, neck, chest pads, and decolletage in order to absorb untapped demand.
3. Retail - Retailers can focus on the latest trends while creating hype around natural and organic skincare products while keeping them affordable for the average consumer. Retailers can focus on unique consumer needs like those who prefer organic beauty or animal-free products. Disruptive innovation opportunities lie in partnering with smaller boutiques that focus on natural and organic product development.
