K-beauty -- like K-pop -- is getting more and more popular and the Miracle Rose Cleansing Stick by Korean company, Su:m 37 is a perfect example.
Showcased on NBC’s Today Show, the Miracle Rose Cleansing Stick (MRCS) is a cross between a gentle facial cleanser and moisturizer in a stick that leaves your skin clean, soft and smelling lovely. It's made with 90% natural ingredients, combining lemon peel, green tea seed, coconut oil and Damask rose petals.
Su:m 37 may remind some of a certain 90s cult band, but this Asian cult brand has a more thoughtful and serene origin to its name. The colon symbolizes the idea of taking a breathe, while the number 37 refers to the optimal temperature for the product's fermentation in a cedar barrel.
Like many Asian fads, its popularity stems from its rarity. While hard to find, it’s definitely worth the hunt as no other company has been able to copy the complex and delicate fermentation process of the Miracle Rose Cleansing Stick.