Facial oils have a number of purposes, from cleansing oil to moisturizing products. Bangkok-based beauty brand Harnn has a goal of preserving Thailand's spa history by incorporating thousands of years of Asian heritage into their skin care ranges. Ideal for natural beauty enthusiasts, the products contain local floral ingredients.
Their Water Lily Pre-Treatment Cleansing Oil is the newest addition to their naturopathy and eastern medicine-influenced line. The white water lily blossoms offer a sweet scent and are symbolic of "the purity of a noble heart and a majestic status, and are associated with enlightenment and resurrection." The water lily extracts benefit the skin by restoring natural radiance and a youthful appearance. Other products in the collection include a toning mist and massage oil.
Key Themes Behind This Trend
- Naturopathy-influenced Skincare
- The incorporation of ancient Asian beauty secrets and naturopathy principles into skincare ranges presents disruptive innovation opportunities for the beauty industry.
- Symbolic Ingredient-based Products
- Creating skincare products that incorporate symbolic ingredients, like the white water lily, opens up disruptive innovation opportunities for the skincare industry.
- Local Floral Ingredients
- Utilizing local floral ingredients in skincare products appeals to natural beauty enthusiasts and offers disruptive innovation opportunities for the beauty industry.
Where This Applies
- Beauty Industry
- The beauty industry can explore the incorporation of ancient Asian beauty secrets and naturopathy principles to innovate their skincare ranges.
- Skincare Industry
- The skincare industry has the opportunity to create symbolic ingredient-based products, like those incorporating white water lily, to disrupt the market.
- Natural Beauty Industry
- The natural beauty industry can capitalize on the use of local floral ingredients in skincare products to offer innovative alternatives to consumers.
