For a limited-time only, Starbucks Japan will have matcha pudding available from its menu.
The green-hued snacks come in small containers that emulate the design of its iconic take-out cups, and feature friendly slogans on the sides like "Each day is a gift," "It's time to start," and "Make someone's day." The pudding itself has a smooth and creamy texture. It's flavor is said to be bittersweet, as the green tea powder is plentiful in the formula. For extra flavor, some consumers have been asking for a dollop of whipped cream on top.
So far, the matcha puddings have proven to be a popular commodity, and Japanese consumers have excitedly shared their own images of the exclusive item on Instagram.
What's Driving This Trend
- Matcha-pudding as a Snack Trend
- With the growing interest in matcha-flavored products, there is an opportunity for snack companies to create a line of matcha pudding snacks as a healthier alternative to traditional pudding cups.
- Personalized Packaging Trend
- Companies can benefit from incorporating personalized designs on their packaging, such as the friendly slogans on Starbucks Japan's matcha pudding cups.
- Flavored Pudding Trend
- As consumers continue to seek new and unique flavor experiences, there is potential for companies to experiment with different pudding flavors beyond traditional chocolate and vanilla.
Who This Affects Most
- Snack Industry
- Snack companies can use this trend to create a line of matcha pudding snacks as a healthier alternative to traditional pudding cups.
- Packaging Industry
- As personalized packaging becomes more in demand, companies in the packaging industry can incorporate this into their designs.
- Food Industry
- Players in the food industry can expand their offerings by experimenting with unique pudding flavors.
