Starbucks Sakura Matcha with Sakura Jelly is Arriving in Japan
Michael Hemsworth — January 31, 2024 — Lifestyle
References: soranews24
The Starbucks Sakura Matcha with Sakura Jelly dessert drink has been unveiled well ahead of springtime to provide eager consumers with a taste of spring blossoms to enjoy. The drink is part of the Chilled Cup series being launched by the cafe brand at convenience store retailers and boasts a limited-edition profile that will only be available for a short while. The drink is reported to have the aromatic profile of cherry blossoms along with matcha and milk, while the use of cherry blossom jelly gives each sip a touch of texture.
The Starbucks Sakura Matcha with Sakura Jelly dessert drink is packaged in a cherry blossom-covered cup and will make its way to retailers starting February 6, 2024 for 230 yen.
Image Credit: Starbucks
The Starbucks Sakura Matcha with Sakura Jelly dessert drink is packaged in a cherry blossom-covered cup and will make its way to retailers starting February 6, 2024 for 230 yen.
Image Credit: Starbucks
Trend Themes
1. Limited-edition Dessert Drinks - The Starbucks Sakura Matcha with Sakura Jelly is part of the Chilled Cup series and offers a taste of spring blossoms in a convenient package.
2. Aromatic Flavor Profiles - The drink combines the aromatic profile of cherry blossoms with matcha and milk to create a unique taste experience.
3. Texture-enhancing Ingredients - The use of cherry blossom jelly adds a touch of texture to each sip and enhances the overall sensory experience.
Industry Implications
1. Coffee and Beverage Retail - The limited-edition dessert drink presents an opportunity for coffee and beverage retailers to attract customers with unique and seasonal offerings.
2. Convenience Store Retail - The launch of the Chilled Cup series at convenience store retailers allows them to extend their product range and cater to customers seeking trendy and exclusive drinks.
3. Flavor Innovation - The combination of cherry blossom, matcha, and milk opens up opportunities for flavor innovation in the food and beverage industry, especially in the dessert and specialty drink sectors.
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