Scaled Restraint
High-Tech
Reversal
Consumers integrate technology into their anti-aging skincare regimen.
Trend
What is the High-Tech Reversal trend?
High-Tech Reversal: Second to owning a time machine to rewind the aging process, high-tech tools that promise to reverse fine lines and prevent future wrinkles are the answer for many consumers when it comes to sophisticated anti-aging they can use at home. As demand for instant gratification leaves creams and serums in the lurch, many consumers are turning to lasers and electronics that they can integrate into their skincare routines without having to undergo the pain of injectibles or surgery. This shift demonstrates a desire from consumers to take matters into their own hands when it comes to age reversal.
Trend themes
Themes within the High-Tech Reversal trend
Three behaviours holding the trend togetherHigh-Tech Beauty Tools
Consumers are turning to lasers and electronics when it comes to age reversal and achieving youthful-looking skin.
DIY Skincare
Consumers are exploring gadgets that are designed to make DIY all-natural face masks using fruits, vegetables, tea, milk, honey, eggs and other nourishing ingredients.
At-Home Light Therapy Treatments
Gadgets are making available personal handheld light therapy devices, making it possible for people to undergo dermatological treatments in convenience and comfort of their own home.
Industry implications
What the High-Tech Reversal trend means for industry
Where the trend changes the playbookBeauty and Personal Care
There is an a huge opportunity for new entrants in the skincare business to design and supply high-tech gadgets for personal use.
Wellness and Health
Technologies like LightStim are being used for the purpose of boosting the skin's production of elastin and collagen, thus, further research in this industry could be made on such devices to consider a broader range of applications.
Electronic Manufacturing
There is an opportunity for manufacturers of plastic surgeons, dermatologists and estheticians to make more versatile and affordable high-quality products that satisfy the at-home market.
Workshop question
How can you put product experience into the hands of the consumer?
Trend signals
Trend signals for High-Tech Reversal
Trend score 4.9 out of 10, from popularity 77%, activity 61%, freshness 8%.
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer (not a primary audience)
Evidence
Examples of the High-Tech Reversal trend
5 featured examples from Dec 27, 2016 to Jun 22, 2017DIY Face Mask Machines
Fruits and Vegetables Can Be Used in Preup's Face Mask Maker
The beauty and skincare industry can embrace the DIY face mask trend by creating innovative skincare products and devices that enable consumers to personalize their routines.
LED Skincare Gadgets
LightStim's Handheld Light Therapy Devices Reduce Wrinkles and Acne
The skincare industry can capitalize on the trend towards handheld light therapy devices and non-invasive skincare technology.
Collagen Production-Enhancing Lasers
The Tria Age-Defying Laser Can Be Used at Home
The Tria Age-Defying Laser disrupts the skincare industry by providing an at-home solution for dermatological treatments.
Affordable Light Therapy Treatments
The Conair True Glow System Offers At-Home Light Therapy
Disruptive Innovation Opportunity: Develop a range of affordable and user-friendly beauty gadgets that target specific skincare concerns, creating a new market segment.
Eye-lluminating Gadgets
mē's 'Bright' Handheld Device Targets Dark Undereye Circles
The beauty industry can explore disruptive innovations in developing targeted devices and technologies to address specific skincare concerns, such as dark undereye circles.