Ever since Pokemon GO swept across the world last summer, the anime monsters have been enjoying a resurgence, and the Tony Moly x Pokemon collection is a testament to that rejuvenated cachet. The Korean beauty company has released a set of face and hand creams based on various Pokemon characters, piggybacking on the newfound success of the anime franchise.
There are eight creams in all, each of which have a different fragrance loosely based on the character that it represents. These include vanilla (Pikachu,) grapefruit (Charmander,) green tea (Bulbasaur,) lotus (Squirtle,) peach (Jigglypuff,) lemon (Togepi,) lavender (Snorlax,) and powder (Evee.) As those in the Pokemon world might say, consumers have the chance to "catch 'em all."
What Makes This Trend Stand Out
- Anime-themed Cosmetic Products
- The trend of creating cosmetic products based on popular anime franchises creates opportunities for collaboration between beauty and entertainment industries.
- Character-based Fragrances
- The trend of creating fragrances based on popular characters opens up new possibilities for licensing and merchandising collaborations in the beauty industry.
- Cross-cultural Collaborations
- The trend of Korean beauty companies partnering with international anime franchises creates potential for global expansion and cross-promotion.
Sectors Adopting This
- Cosmetics
- The beauty industry can capitalize on the popularity of anime by developing themed cosmetic products that appeal to fans.
- Entertainment
- The entertainment industry, particularly anime and gaming, can collaborate with beauty brands to create innovative merchandise and products based on popular franchises.
- Licensing and Merchandising
- The licensing and merchandising industry can facilitate collaborations between beauty brands and anime franchises, allowing for the creation of unique and collectible products.
