Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Tracking
Playtime
Toys that encourage physical play integrate a monitoring component for parents.
4.5
Trend score
Trend
What is the Tracking Playtime trend?
Tracking Playtime: The youth generation is more engaged with their devices than any generation before them. This creates concern among parents for their children's physical well being; as a response, toys that encourage physical play are integrating a monitoring component. The gamification component appeals to digital-age children, while tracking alleviates the concerns of parents.
Trend themes
Themes within the Tracking Playtime trend
Three behaviours holding the trend together01
Connected Play
Toys and games that incorporate digital connectivity through hardware or software for kids to play with, while opening up new opportunities for parents to monitor and engage with playtime.
02
Augmented Reality (AR)
Innovations in AR technology that enable digital experiences blended with physical objects creating immersive, creative play and innovative educational opportunities.
03
Physical Gamification
A combination of physical activities and gamification that make use of digital connectivity to encourage interactive play and healthy physical activity for children.
Industry implications
What the Tracking Playtime trend means for industry
Where the trend changes the playbookFor
Toy Industry
Combining traditional toys with modern technology-driven solutions can create highly immersive play that maximizes children's physical and cognitive development.
For
Fitness Industry
Wearable technology and gamification in workouts can create an immersive and fun environment to encourage healthy lifestyle habits.
For
Education Industry
AR technology and other gamified learning experience can be integrated with traditional educational systems to create a more engaging and effective way of learning.
Workshop question
How can your product both solve a problem and educate customers?
Trend signals
Trend signals for Tracking Playtime
Trend score 4.5 out of 10, from popularity 70%, activity 56%, freshness 8%.
Popularity70%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Tracking Playtime trend
4 featured examples from Jan 5, 2017 to Apr 12, 2018CategoryLife-Stages
Children's Stationary Bike Toys
Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active
Incorporating interactive exercise features into educational toys like stationary bikes has the potential to revolutionize the market by promoting both physical and mental develop…
CategoryTech
Bluetooth Boxing Glove Games
The 'Jabii' Boxing Game Offers a Fun, Safe and Connected Experience
The 'Jabii' boxing game represents a disruptive innovation opportunity for the gaming industry to develop more physically active and safe gaming experiences.
CategoryLife-Stages
Interactive Digital Playmats
Microsoft's Project Zanzibar Brings All Objects into a Digital Space
Toy companies can utilize the technology to create new interactive experiences for their customers, and potentially reinvigorate the 'toys to life' trend.
CategoryLife-Stages
AR Car Playsets
The Hot Wheels AR App is Bringing Modern Tech to Classic Kids' Toys
The toy industry can explore AR technology to create more interactive experiences for consumers and increase sales.
