AR Air Hockey Tables

Sony Created an Augmented Reality Air Hockey Game for SXSW

There are both low-tech and high-tech air hockey tables already in existence, Sony took it upon itself to create a next-generation gaming table powered by augmented reality.

The air hockey table crafted for Sony's Wow Studio at this year's SXSW let four players at a time gather around a physical table for a reimagined gaming experience. The unique game began with a familiar premise, having players start by knocking around a physical puck into goals. From there, the experience was amplified with virtual pucks that could be seen through an augmented reality headset.

The high-tech augmented reality air hockey table showcased at SXSW served as a demonstration of Sony's vision sensor device, which boasts the ability to track high-speed objects up to 1,000 frames per second.

Augmented Reality Gaming
Opportunity for gaming companies to integrate AR technology into their products.
Multiplayer AR Gaming
Opportunity for gaming companies to create multiplayer games using AR technology.
AR Game Accessories
Opportunity for companies to create AR game accessories like headsets, gloves, etc.

Sectors Adopting This

Gaming
The gaming industry can integrate AR technology into their existing products.
Tech Hardware
The tech hardware industry can create AR accessories for gaming and other AR applications.
Events and Conferences
The events and conference industry can incorporate AR gaming activities into their offerings.
SCORE
6.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 96%
Freshness 8%