Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever.
Workshop Question - How does your brand or product provide your customer with an opportunity to relax?