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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,160 more

Merchandised Payment

Brand products become retrofitted as contactless reward systems

Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating that brands adapt to their desire for convenience.
Workshop Question — How can you reformat a typical loyalty program for your consumers to create a more convenient or exclusive form of reward redemption?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 47 Examples:
80,528 Total Clicks
Date Range:
Feb 17 — Dec 18
Trending:
Warm

Featured Examples

Contactless Reusable Cups
Contactless Reusable Cups
Costa Coffee's 'Clever Cup' Integrates Barclaycard's bPay Technology
As part of its new reusable cup range, Costa Coffee is introducing the ‘Clever Cup,’ which integrates contactless payment technology from Barclaycard. Thanks to the integration of... MORE
Luxury Loyalty Handbags
Luxury Loyalty Handbags
Rebecca Minkoff's Designer Handbags Boast QR Codes to Unlock Store Rewards
Many consumers take an immense amount of pride in owning luxury items like designer handbags, especially since it makes them feel like they are part of an exclusive club. In addition to the logo... MORE
Contactless Christmas Sweaters
Contactless Christmas Sweaters
These Christmas Jumpers Collect 'Save the Children' Donations
To support Christmas Jumper Day (the annual initiative led by Save the Children), Visa’s in-house innovation team developed contactless donation sweaters that can be tapped with a contactless card... MORE
Subway Fare Bottles
Subway Fare Bottles
Lucozade Energy Drink Bottles Contain Contactless Chips for Free Subway Rides
For a limited time this summer, Luzocade Energy drink bottles will be given out to commuters in London. As well as providing refreshment in the form of a beverage, the bottles will also give access... MORE
Contactless Donation Cars
Contactless Donation Cars
This Hyundai Car Makes Instant Donations to Stand Up To Cancer
Those who encounter the newest Hyundai car will no longer have to open their chequebooks to make a donation to charity. The ‘Contactless Car’ is an Ioniq model that allows donations to... MORE
play_circle_filled Contactless Payment Sunglasses
Contactless Payment Sunglasses
The 'WaveShades' Festival Sunglasses Can Be Tapped on POS Terminals
Those who will be attending the St Jerome’s Laneway Festival, which is taking place in five cities across Australia, will have the chance to try out a unique pair of festival sunglasses. These... MORE
play_circle_filled Coffee Payment Keychains
Coffee Payment Keychains
'STARBUCKS TOUCH The Drip' is a Contactless Payment Solution
‘STARBUCKS TOUCH The Drip’ is the product of a collaboration between Starbucks Japan and Japanese streetwear brand Beams, which introduces a stylish and convenient new way for people to... MORE

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Wireless Theft-Blocking Cards
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The 'RFIDsecur' Ensures Contactless Cards Remain Secure
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This In-Store Retail Experience Includes Online Elements
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