Brand products become retrofitted as contactless reward systems
Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating that brands adapt to their desire for convenience.
Workshop Question - How can you reformat a typical loyalty program for your consumers to create a more convenient or exclusive form of reward redemption?
Trend Themes
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Contactless Payment Technology — As contactless forms of payment become more commonplace, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty.
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Integration of Contactless Payment Technology Into Wearables — The use of contactless payment technology is expanding beyond traditional payment methods, as seen with the creation of payment keychains, festival sunglasses, and reusable cups that integrate the technology.
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Gamification of Loyalty Programs — Brands are incorporating QR codes into merchandise as a way to gamify loyalty programs and create a sense of exclusivity.
Industry Implications
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Retail — Major brands like Starbucks and Rebecca Minkoff are leading the way in integrating contactless payment technology into merchandise as a loyalty program.
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Automotive — Hyundai's contactless donation car shows the potential for integrating contactless payment technology into vehicles.
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Charitable Organizations — Visa's contactless Christmas jumpers showcase how charitable organizations can incorporate innovative and fun ways to encourage donations using contactless payment technology.
7 Featured, 47 Examples:
120,890 Total Clicks
Date Range:
Feb 17 — Dec 18
Trending:
Warm
Consumer Insight Topics:
