Merchandised Payment

Brand products become retrofitted as contactless reward systems

Implications - Harnessing the rise of contactless payment, brands are turning their physical products into payment cards as a way to thank consumers for their loyalty. Incorporating contactless chips into surprising items lends a sense of playfulness and encourages engagement from consumers who need to buy the product in order to redeem their rewards. Turning brand merchandise into a loyalty program not only creates a sense of exclusivity, but as contactless forms of payment become more commonplace, consumers will be anticipating brands to adapt to their desire for convenience.
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39,859 Total Clicks
Feb 17 - Jul 17
This Year and Warm
Featured Examples
Luxury Loyalty Handbags - Rebecca Minkoff's Designer Handbags Boast QR Codes to Unlock Store Rewards
SCORE 7.4
This Year and Warm 1,277 Clicks Pub: Mar 23, 17
Luxury Loyalty Handbags
Rebecca Minkoff's Designer Handbags Boast QR Codes to Unlock Store Rewards
Many consumers take an immense amount of pride in owning luxury items like designer handbags, especially since it makes them feel like they are part of an exclusive club. In addition to the logo... [More]
Subway Fare Bottles - Lucozade Energy Drink Bottles Contain Contactless Chips for Free Subway Rides
SCORE 6.6
This Year and Warm 492 Clicks Pub: May 31, 17
Subway Fare Bottles
Lucozade Energy Drink Bottles Contain Contactless Chips for Free Subway Rides
For a limited time this summer, Luzocade Energy drink bottles will be given out to commuters in London. As well as providing refreshment in the form of a beverage, the bottles will also give access... [More]
Contactless Donation Cars - This Hyundai Car Makes Instant Donations to Stand Up To Cancer
SCORE 5.3
This Year and Warm 312 Clicks Pub: May 3, 17
Contactless Donation Cars
This Hyundai Car Makes Instant Donations to Stand Up To Cancer
Those who encounter the newest Hyundai car will no longer have to open their chequebooks to make a donation to charity. The ‘Contactless Car’ is an Ioniq model that allows donations to... [More]
Contactless Payment Sunglasses - The 'WaveShades' Festival Sunglasses Can Be Tapped on POS Terminals
SCORE 5.7
This Year and Warm 252 Clicks Pub: Feb 4, 17
Contactless Payment Sunglasses
The 'WaveShades' Festival Sunglasses Can Be Tapped on POS Terminals
Those who will be attending the St Jerome’s Laneway Festival, which is taking place in five cities across Australia, will have the chance to try out a unique pair of festival sunglasses. These... [More]
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