To celebrate the Olympic Games, Visa and Uber collaborated to create Visa RioPool. The one-day partnership is debuting in New York City and San Francisco in the US, Rio de Janiero, Brazil, Mexico City, Mexico, Santiago, Chile and Dubai, United Arab Emirates.
To participate in Visa RioPool, Uber users type in the promo code 'VisaPool' and then select the Visa RioPool option. The Uber cars were all Olympics-themed in decoration. Uber riders will find tablets that let them take pictures with Olympics-themed filters and animated features. Users will get five dollars off if they pay with a Visa credit or debit card. Visa RioPool participants will have the chance to win prizes like tickets to an Olympic event, Rio Olympic swag and even a ride from a former Olympian or Team Visa athlete.
Visa had previously debuted contactless payment solutions for sponsored Athletes to use at the Olympic Games.
Key Themes Behind This Trend
- Global Rideshare Promotions
- Opportunities to create partnerships with rideshare companies to offer limited-time promotions or special events in multiple countries
- Olympics-themed In-car Entertainment
- Integrating tablets with Olympics-themed filters and animations into rideshare vehicles for short-term promotions
- Contactless Payment Solutions for Athletes
- Developing contactless payment solutions for athletes to increase ease of transactions and provide a seamless experience during the Olympic Games
Where This Applies
- Payment Processing
- Creating partnerships with rideshare companies to offer credit or debit card discounts to increase adoption of contactless payment solutions
- Rideshare
- Partnering with companies to offer in-car entertainment experiences and promotions for major events like the Olympic Games
- Athlete Sponsorship
- Exploring opportunities to develop contactless payment solutions to enhance athlete sponsorship offerings and create a better experience for athletes during major events like the Olympic Games
