As well as showing that they have an eye for the latest styles in fashion, there's another reason that fashionistas will want to get their hands on the latest Rebecca Minkoff bags. Having one of the limited-edition #AlwaysOn Midnighter bags works like a ticket that grants access to the Spring/Summer 2017 runway show. Rather than using the bag itself as a token to get into the exclusive runway show, those who manage to get their hands on a connected bag will scan the smart tags on the handbag designs to gain access.
Ahead of the New York Fashion Week show at The Grove, 10 of the limited-edition #AlwaysOn Midnighter bags will be available at a pop-up shop on-site.
Aside from this novel marketing stunt, Rebecca Minkoff announced that all of its Summer 2017 bags will be smart.
What Makes This Trend Stand Out
- Connected Fashion
- Fashion brands are incorporating technology into clothing and accessories to enhance consumer experiences.
- Smart Shopping
- Brands are using smart tags and other technological advancements to create a more personalized and unique shopping experience for their customers.
- Experiential Marketing
- Brands are creating unique, exclusive experiences for their customers to generate buzz and increase brand loyalty.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate smart technology into clothing and accessories to create a more personalized and interactive shopping experience for customers.
- Marketing
- Marketers can create exclusive, experiential campaigns for their clients to increase brand awareness and generate buzz.
- Technology
- Technological advancements such as smart tags can be integrated into a variety of industries to create more personalized and efficient experiences for consumers.
