For a limited time this summer, Luzocade Energy drink bottles will be given out to commuters in London. As well as providing refreshment in the form of a beverage, the bottles will also give access to a free subway ride on the London Underground system.
The energy drink bottles contain contactless chips at the bottom, which can be scanned in the same way as an Oyster card to begin one's journey. As part of this promotion, thousands of bottles will be given away, but only at Oxford Circus Tube station.
While many transportation systems are now making the switch to contactless fare payments, a number of brands are also showing the many ways in which their products can be seamlessly integrated with the technology.
Subway Fare Bottles
More Stats +/-
Contactless Donation Benches
Compact Contactless Document Scanners
Automated Donation Keychains
Contactless Donation Cars
Gamified Donation Posters
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.