For a limited time this summer, Luzocade Energy drink bottles will be given out to commuters in London. As well as providing refreshment in the form of a beverage, the bottles will also give access to a free subway ride on the London Underground system.
The energy drink bottles contain contactless chips at the bottom, which can be scanned in the same way as an Oyster card to begin one's journey. As part of this promotion, thousands of bottles will be given away, but only at Oxford Circus Tube station.
While many transportation systems are now making the switch to contactless fare payments, a number of brands are also showing the many ways in which their products can be seamlessly integrated with the technology.