Category
Lifestyle
Protein Personalization
Trend cluster
Category
Hemp
Refreshment
THC and CBD-infused beverages expand the new category's accessibility.
3.9
Trend score
Trend
What is the Hemp Refreshment trend?
Hemp Refreshment: Brands are emerging with discreet cannabis-infused beverages that emphasize convenient consumption in formats that consumers are already familiar with. This progression highlights the experience of products such as cannabis and coffee in being a blank canvas onto which more of-the-moment fads are projected.
Trend themes
Themes within the Hemp Refreshment trend
Three behaviours holding the trend together01
THC/CBD-infused beverages
Brands are creating discreet cannabis-infused beverages that emphasize convenient consumption, highlighting the potential for a new wave of both 'edibles' and 'drinkables'.
02
CBD-infused water
Hemp water is seen as a healthier alternative to traditional drinks, with a variety of benefits including hydration, mood and energy enhancements, and anti-inflammatory properties.
03
Alternative CBD drinks
Innovations like CannaDrink using alternatives to THC/CBD in areas where the ingredients aren't legal are creating opportunities for bioavailability of omega fatty acids and catering to alternative wellness consumers.
Industry implications
What the Hemp Refreshment trend means for industry
Where the trend changes the playbookFor
Beverage industry
The beverage industry is seeing a growing trend in cannabis-infused drinks, with consumers desiring products that are healthy, convenient, and discreet.
For
CBD industry
As the CBD industry continues to grow, companies are creating new products that offer innovative ways to incorporate the benefits of cannabis into everyday life.
For
Alternative wellness industry
The alternative wellness industry is expanding, with consumers seeking out products that offer anti-inflammatory properties, stress relief, and mood/energy enhancements.
Workshop question
What added ingredient or experience can you incorporate into your product offering in order to take advantage of viral trends?
Trend signals
Trend signals for Hemp Refreshment
Trend score 3.9 out of 10, from popularity 66%, activity 43%, freshness 8%.
Popularity66%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Hemp Refreshment trend
6 featured examples from Mar 3, 2017 to Jul 6, 2019CategoryLifestyle
Refreshing Hemp Water
Oki's Hydrating Drink Contains 20 Mg of Active Hemp Extract
Companies can introduce CBD-infused drinks to meet rising consumer demand for health benefits in beverages.
CategoryLifestyle
CBD-Infused Bottled Waters
Love Hemp Water Offers a New Way to Enjoy Cannabis
Disruptive innovation opportunity: Develop innovative cannabis products that cater to the evolving consumer preferences and expanding legal cannabis market.
CategoryLifestyle
Alternative CBD Drinks
CannaDrink will be Infused with HempOmega Where CBD Isn't Approved
The health and wellness industry can develop alternative products to THC and CBD infused foods and beverages using HempOmega as an ingredient.
CategoryLifestyle
Citrusy CBD-Infused Beverages
SOL Creates Orange Pineapple Low-Calorie Wellness CBD Water
Disruptive potential exists for the beverage industry to incorporate CBD and natural flavoring into their products to meet emerging consumer demands.
CategoryLifestyle
Cannabis-Infused Cold Brews
Ritual Coffee and Somatik are Now Making Cannabis-Infused Coffee
The beverage industry can tap into the trend of cannabis-infused beverages by exploring combinations with traditional caffeine-infused beverages like tea or energy drinks.
CategoryLifestyle
Cannabis-Infused Wines
'CannaWine' Sells Libations Infused with Hemp Extract
The alcoholic beverage industry can explore the addition of cannabis-infused options as a disruptive innovation to cater to evolving consumer preferences.
