THC and CBD-infused beverages expand the new category's accessibility
Implications - Brands are emerging with discreet cannabis-infused beverages that emphasize convenient consumption in formats that consumers are already familiar with. This progression highlights the experience of products such as cannabis and coffee in being a blank canvas onto which more of-the-moment fads are projected.
Workshop Question - What added ingredient or experience can you incorporate into your product offering in order to take advantage of viral trends?
Trend Themes
1. Thc/cbd-infused Beverages - Brands are creating discreet cannabis-infused beverages that emphasize convenient consumption, highlighting the potential for a new wave of both 'edibles' and 'drinkables'.
2. Cbd-infused Water - Hemp water is seen as a healthier alternative to traditional drinks, with a variety of benefits including hydration, mood and energy enhancements, and anti-inflammatory properties.
3. Alternative CBD Drinks - Innovations like CannaDrink using alternatives to THC/CBD in areas where the ingredients aren't legal are creating opportunities for bioavailability of omega fatty acids and catering to alternative wellness consumers.
Industry Implications
1. Beverage Industry - The beverage industry is seeing a growing trend in cannabis-infused drinks, with consumers desiring products that are healthy, convenient, and discreet.
2. CBD Industry - As the CBD industry continues to grow, companies are creating new products that offer innovative ways to incorporate the benefits of cannabis into everyday life.
3. Alternative Wellness Industry - The alternative wellness industry is expanding, with consumers seeking out products that offer anti-inflammatory properties, stress relief, and mood/energy enhancements.
