Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,886 more

Straight-Through Loyalty

Path to purchase is simplified through credit-connected loyalty cards

Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience.
Workshop Question - In what areas can you further streamline your consumer's path to purchase?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
70,480 Total Clicks
Date Range:
Jul 17 — Aug 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Branded Culinary Experiences
Branded Culinary Experiences
Mastercard Launched a Restaurant Collective Called 'Priceless'
Renowned credit card company Mastercard recently announced a new immersive experience for New Yorkers to enjoy—a ‘Priceless’ culinary experience. The Priceless activation features... MORE
Emotive Loyalty Program Identities
Emotive Loyalty Program Identities
The Coffee and Tea Leaf's App Boasts Whimsical Illustrations
Zoana Herrera — a Buenos Aires-based illustrator and graphic designer, is tapped by The Coffee and Tea Leaf to curate the aesthetic of the company’s loyalty program identity. Drawing... MORE
Ice Cream Reward Programs
Ice Cream Reward Programs
Häagen-Dazs is Largely Focusing on Consumer Loyalty and Brand Identity
May is a big month for beloved dessert company Häagen-Dazs as the business is launching an ice cream reward program, hosting a Free Cone Day, and honoring the hardworking bees. The Häagen-Dazs... MORE
Convenience Store Loyalty Cards
Convenience Store Loyalty Cards
Yesway's 'Yesway Rewards' Unlock Savings Through Points Earned
Convenience store brand Yesway recently launched ‘Yesway Rewards,’ a consumer loyalty program that is designed to unlock savings with every point earned. “The innovative and... MORE
Loyalty-Based Coffee Chain Apps
Loyalty-Based Coffee Chain Apps
Caffè Nero is the First UK Chain to Offer Straight-Through Payment
Caffè Nero has made its first move into the world of mobile payment and loyalty after partnering with the UK’s leading mobile wallet brand, ‘Yoyo Wallet.’ The European style... MORE
Travel Insurance Credit Cards
Travel Insurance Credit Cards
Scotiabank Gold American Express Grants 35% Off VIP Airport Lounges
The Scotiabank Gold American Express is an insurance credit card that will definitely provide some relief from the anxieties linked to traveling. While the card is point-based, it boasts a number of... MORE

Related Trend Reports & Custom Market Research

Related Examples

play_circle_filled Rock Music-Themed Pop Ups
Rock Music-Themed Pop Ups
Budweiser Invites New Rock Bands to Show that #RockIsAlive
Storytelling Alcohol Pop-Ups
Storytelling Alcohol Pop-Ups
This Maker’s Mark Pop-Up Spotlights Craftsmanship and Brand History
Heritage-Themed Fashion Pop-Ups
Heritage-Themed Fashion Pop-Ups
The FILA Pop-Up Experience in Soho Celebrates the Brand's History
Educational Skincare Pop-Ups
Educational Skincare Pop-Ups
Lycored's 'Cycle of Glow' Event Highlighted Its Latest Research
Customizable Yogurt Pop-Ups
Customizable Yogurt Pop-Ups
The Müller Corner Shop Invites People to Make Their Own Yogurt Snacks
play_circle_filled Forested Beer Pop-Ups
Forested Beer Pop-Ups
Busch's One-Day-Only 'Pop Up Schop' is Hidden Within a National Forest
Vegan Ice Cream Pop-Ups
Vegan Ice Cream Pop-Ups
NadaMoo! Launched Experiential Vegan Ice Cream Pop-Ups Across the USA
Tennis-Themed Champagnes
Tennis-Themed Champagnes
Champagne Lanson Launched Wimbledon-Themed Bubbly at Selfridges
Whimsically Playful Gelato Packaging
Whimsically Playful Gelato Packaging
Gigi's Products are Accented by Straight Forward Design
Modernized Gum Packaging
Modernized Gum Packaging
B&B Studio Playfully Revamps the Aesthetic of Peppersmith
Accessible Plant-Based Food Packaging
Accessible Plant-Based Food Packaging
Johnson Banks Designs a Contemporary Aesthetic for 'This'
Ultra-Playful Illustrated Branding
Ultra-Playful Illustrated Branding
Castro Burger's Adorable Identity is Created by Thunder Rockets
Pop-Up Grocery Shops
Pop-Up Grocery Shops
Pop Up Grocer Shares Specialty Products from Innovative Brands
Colorful Snack Bar Packaging
Colorful Snack Bar Packaging
B&B Studio Outfits Snack Brand Pop with a Playfully Modern Aesthetic
Courier-Inspired Device Accessories
Courier-Inspired Device Accessories
CASETiFY & DHL Boast Military-Grade Phone Cases & Watch Bands
Hip Boutique Hotel Identities
Hip Boutique Hotel Identities
Panel Studio Boasts a Playful Geometric Design for CARAVANA
Artistic Chocolate Brand Identities
Artistic Chocolate Brand Identities
Freytag Anderson Creates a Whimsical Identity for COCO
Playful Dog Food Packaging
Playful Dog Food Packaging
Wagg's New Brand Identity is Cheerfully Divergent from Its Competitors
Iconic Ice Cream Cake Pints
Iconic Ice Cream Cake Pints
Carvel's Fudgie the Whale Cake Was Available in in Pint Form
Millennial-Friendly Credit Card Perks
Millennial-Friendly Credit Card Perks
American Express Cobalt Boasts Travel-Specific Benefits
Cartoon-Themed Ice Cream Pop-Ups
Cartoon-Themed Ice Cream Pop-Ups
The Afters Ice Cream Rick and Morty Pop-Ups Open December 1
Button-Integrated Bank Cards
Button-Integrated Bank Cards
IndusInd Bank's Nexxt Bank Card Design Provides Three Payment Options
Biometric Campus Cards
Biometric Campus Cards
A University in Argentina Will Outfit Students With Biometric Student Cards
Luxury-Focused Gold Credit Cards
Luxury-Focused Gold Credit Cards
The American Express Pink Gold Credit Card Looks Stunning
Weekend-Long Ice Cream Giveaways
Weekend-Long Ice Cream Giveaways
SkiptheDishes' Ice Cream Truck is Giving Away 20,000 Cones
Treat-Topped Milkshakes
Treat-Topped Milkshakes
The Baskin-Robbins Freak Shakes Celebrate National Ice Cream Month
Startup-Centric Corporate Cards
Startup-Centric Corporate Cards
The Brex Credit Card Helps Startups with Expenses
Startup-Focused Credit Cards
Startup-Focused Credit Cards
Brex Has Launched a Startup Credit Card for a New Era of Business
Ocean Plastic Credit Cards
Ocean Plastic Credit Cards
American Express and Parley's New Credit Card Aims to 'Keep it Blue'
TV Show-Themed Sundaes
TV Show-Themed Sundaes
The Ben & Jerry's Bluth's Banana Stand Sundae is Limited-Edition
Free Ice Cream Giveaways
Free Ice Cream Giveaways
Zag Bank Celebrates Its Contest in Partnership with iHalo Krunch
Cost-Effective Furniture Credit Cards
Cost-Effective Furniture Credit Cards
The IKEA Visa is Designed to Improve the Shopping Experience
Celebratory Ice Cream Pomotions
Celebratory Ice Cream Pomotions
Häagen-Dazs Marks 10 Years of Honey Bee Support with Free Cone Day
Popping Candy-Infused Ice Creams
Popping Candy-Infused Ice Creams
The Dippin' Dots 'Frozeti Confetti' Celebrates the Brand's 30th
Vegan Ice Cream Cones
Vegan Ice Cream Cones
The 'Cornetto Veggy' is a Soy-Based Ice Cream Treat in a Cone
No-Fee Credit Cards
No-Fee Credit Cards
Nubank Offers an Alternative to Banking at Large Institutions
Redeemable QR Code Receipts
Redeemable QR Code Receipts
'GaGa Rewards' Inspires Loyalty By Handing Out Points Through Receipts
Instantaneous Mobile Payments
Instantaneous Mobile Payments
The 'PayNow' Service Lets Singaporeans Transfer Money Through Phones
Rewarding Mobile Payment Apps
Rewarding Mobile Payment Apps
'CrayPay' Provides Cash Back to Users with Each Purchase
QR Code Payment Systems
QR Code Payment Systems
Singapore's DBS Bank is Helping Shoppers Pay in Store by Scanning QR Codes
play_circle_filled Mobile-Only Banks
Mobile-Only Banks
Mobile Network Operator Orange is Now Launching 'Orange Bank'
Social Sandwich Payment Options
Social Sandwich Payment Options
Subway Can Now Be Purchased with Mastercard's Masterpass
Surprise Rewards Programs
Surprise Rewards Programs
Kimpton Hotels Offers Spontaneous 'Karma Credits' to Guests
Secure Mobile Wallets
Secure Mobile Wallets
BNP Paribas' Wa! Mobile Wallet is Piloting at Carrefour Stores Across France
Friday-Celebrating Reward Programs
Friday-Celebrating Reward Programs
Wawa is Running a Free Coffee Fridays Promotion Through Its App
Burrito Chain Reward Programs
Burrito Chain Reward Programs
The Loyalty Cards Offered by 'Boloco' are Personalized
Parking Payment Apps
Parking Payment Apps
The HonkMobile Helps You Save Time When You Pay For Parking
Coffee Rideshare Programs
Coffee Rideshare Programs
The Lyft & Starbucks Promotion Rewards Customer with Incentive Deals
Small Business Loyalty Programs
Small Business Loyalty Programs
'flok' is a Customer Engagement App for Small Business Owners
Mobile Loyalty Program Platforms
Mobile Loyalty Program Platforms
CARDFREE Creates Mobile Rewards Programs for Large Merchants
Social Check-In Reward Systems
Social Check-In Reward Systems
The Swarm Perks and Challenges Encourages Users to Access Perks
Parking Payment Apps
Parking Payment Apps
Meter Feeder Uses Mobile Payment Services to Make Parking Payments Easier
Customized Reward Apps
Customized Reward Apps
The Firehouse Subs Reward App Enables Rewards Suited to Different Tastes