Straight-Through Loyalty

Path to purchase is simplified through credit-connected loyalty cards

Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience.
SCORE 5.6
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13,602 Total Clicks
Oct 16 - Jul 17
This Quarter and Mild
TechMobileBusinessLifestyleRetail
Featured Examples
Convenience Store Loyalty Cards - Yesway's 'Yesway Rewards' Unlock Savings Through Points Earned
SCORE 6.3
This Quarter and Warm 216 Clicks Pub: Jul 19, 17
Convenience Store Loyalty Cards
Yesway's 'Yesway Rewards' Unlock Savings Through Points Earned
Convenience store brand Yesway recently launched ‘Yesway Rewards,’ a consumer loyalty program that is designed to unlock savings with every point earned. “The innovative and... [More]
Loyalty-Based Coffee Chain Apps - Caffè Nero is the First UK Chain to Offer Straight-Through Payment
SCORE 5.2
This Quarter and Warm 135 Clicks Pub: Jul 18, 17
Loyalty-Based Coffee Chain Apps
Caffè Nero is the First UK Chain to Offer Straight-Through Payment
Caffè Nero has made its first move into the world of mobile payment and loyalty after partnering with the UK’s leading mobile wallet brand, ‘Yoyo Wallet.’ The European style... [More]
Parking Payment Apps - The HonkMobile Helps You Save Time When You Pay For Parking
SCORE 4.2
This Year and Average 259 Clicks Pub: Oct 20, 16
Parking Payment Apps
The HonkMobile Helps You Save Time When You Pay For Parking
Anyone who has ever driven a car, particularly in any big city, will know that it’s often an undue hassle to simply pay for parking due to a wide array of reasons that range from... [More]
Social Sandwich Payment Options - Subway Can Now Be Purchased with Mastercard's Masterpass
SCORE 5
This Year and Average 204 Clicks Pub: Apr 20, 17
Social Sandwich Payment Options
Subway Can Now Be Purchased with Mastercard's Masterpass
Recently, Subway partnered with MasterCard, and revealed that it’d be making its ordering process even more convenient for consumers by allowing them to build their sandwiches through a... [More]
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