'Boloco' is a burrito chain restaurant that offers loyalty cards for regular customers.
The rewards program is particularly comprehensive and beneficial to consumers when compared to others of its kind. It has three different "tiers" that customers can sign up for, with 'tier 1' receiving a free item every 50 points, a free birthday burrito and promotional deals and tiers 2 and 3 allowing for free items every 75 or 100 points respectively. The loyalty cards themselves come in unique colors and feature artistic pictures on them, peaking customer interest even more.
This comprehensive rewards program gives customers incentive to go to the various establishments of this brand -- especially due to the fact that it has different tiers to account for regular customers as well as irregular ones.