Häagen-Dazs Marks 10 Years of Honey Bee Support with Free Cone Day
Ellen Smith — May 2, 2018 — Lifestyle
References: haagen-dazs & chewboom
Häagen-Dazs have been offering honey bee support for 10 years now and to celebrate the brand will be hosting a Free Cone Day at select locations.
The brand wants to treat its loyal customers, while celebrating its business milestone. This event makes for the perfect excuse to go for a walk and enjoy the warm weather all while remembering the vital role honey bees play in everyday life. The ice cream brand's flavors heavily rely on honey bees, and Häagen-Dazs has been supporting honey bee research and preservation with over $1 million in donations.
The celebratory promotion offers a free cone to anyone who stops by on May 8th between the hours of 4pm and 8pm.
The brand wants to treat its loyal customers, while celebrating its business milestone. This event makes for the perfect excuse to go for a walk and enjoy the warm weather all while remembering the vital role honey bees play in everyday life. The ice cream brand's flavors heavily rely on honey bees, and Häagen-Dazs has been supporting honey bee research and preservation with over $1 million in donations.
The celebratory promotion offers a free cone to anyone who stops by on May 8th between the hours of 4pm and 8pm.
Trend Themes
1. Sustainable Brand Initiatives - Häagen-Dazs' 10-year support for honey bees highlights the growing trend of brands incorporating sustainability into their business models.
2. Promotional Events - Häagen-Dazs' Free Cone Day demonstrates the ongoing trend of brands using special events to engage with customers and create buzz around their products.
3. Environmental Conservation Partnerships - Häagen-Dazs' collaboration with honey bee research and preservation showcases the increasing trend of companies joining forces with non-profit organizations to drive environmental conservation efforts.
Industry Implications
1. Food and Beverage - Häagen-Dazs' ice cream promotion highlights the potential for innovative marketing strategies within the food and beverage industry.
2. Environmental Non-profits - The collaboration between Häagen-Dazs and honey bee research organizations presents new opportunities for non-profit organizations focused on environmental conservation to partner with businesses for mutual benefit.
3. Retail - Häagen-Dazs' Free Cone Day event showcases the potential for retail businesses to attract customers through experiential marketing tactics.
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