Recently, Subway partnered with MasterCard, and revealed that it'd be making its ordering process even more convenient for consumers by allowing them to build their sandwiches through a chatbot on Facebook Messenger, and pay with Mastercard's Masterpass.
When consumers use the 'Subway Order Bot' through Facebook Messenger, they're greeted with a series of automated messages that help them to find the location that's closest to them. Once the location is found, consumers are sent directions to it on a map. If they wish to go somewhere else, they can easily choose another option as well.
Afterwards, the bot offers up nutritional information and sends a series of messages that allow consumers to choose different options for their sandwiches. Once the order is ready to go, they're sent to Mastercard's Masterpass page, which allows them to complete the order by paying with their credit card.
What's Driving This Trend
- Chatbot Sandwich Ordering
- Providing consumers a more convenient method to order through chatbots on Facebook Messenger.
- Mobile Payment Integration
- Integrating Mastercard's Masterpass payment system with Subway further simplifies the ordering process.
- Automated Nutritional Information
- Using automated messages to provide nutritional information to customers during the ordering process.
Who This Affects Most
- Fast Food Chains
- Fast food chains can benefit from providing customers with chatbot ordering and mobile payment integration to streamline the ordering process.
- Mobile Payment Solutions
- Mobile payment solution providers can partner with fast food chains to offer their payment system on their digital platforms.
- Artificial Intelligence
- Subway could benefit from using artificial intelligence to further optimize the ordering process for customers.
