Convenience store brand Yesway recently launched 'Yesway Rewards,' a consumer loyalty program that is designed to unlock savings with every point earned.
"The innovative and proprietary customer loyalty program was developed in collaboration with Paytronix, the industry-leading loyalty technology provider," and features a unique currency of 'Smiles' that can be redeemed for exclusive giveaways like free iced beverages, snack items or cups of coffee.
The Yesway Rewards loyalty card works as a mobile wallet and can be accessed via a convenient app. With every purchase made, users will build up Smiles points, used to unlock perks and other merchandise. Additionally, this mobile payment, and rewards app is linked to Yesway's 'Beverage Club,' giving convenience store patrons a free coffee after every 5 cups purchased.