Acne studios is no stranger to taking creative risks and its Spring/Summer 2018 sneaker collection demonstrates that, as the brand employed their most unique designer to date - an 11 year-old named Tage Johansson.
The young boy is the son of the brand's creative director, Johnny Johansson. The seasoned designer's expertise coupled with his son's wild imagination resulted in a vibrant one-of-a-kind collaboration that's both wearable and whimsical. This line deviates from the brand's minimalist aesthetic and offers consumers vibrant colors, exaggerated platforms, wild patterns.
The shoes also feature artwork by the younger Johansson, including images of rockets and stars. This level of involvement from the 11 year-old help the shoes reach a unique level of authenticity for the brand.
Why This Trend Is Growing
- Child-designed Sneakers
- Exploring children's creative input in sneaker designs could lead to unique and authentic collaborations with brands.
- Vibrant and Whimsical Styles
- Deviation from minimalist aesthetics in fashion can attract consumers looking for bold and playful designs.
- Artistic Collaborations
- Incorporating the artwork of young artists into fashion collections can create unique and eye-catching products.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from embracing child-designed elements in their product lines, offering consumers unconventional and colorful options.
- Footwear
- The footwear industry can explore collaborations with young artists to create innovative and visually appealing designs.
- Children's Products
- Collaborating with child designers can provide the children's products industry with fresh and imaginative designs that appeal to both kids and parents.
