Category
Lifestyle
Assisted Choices
Trend cluster
Category
Composite
Doughnut
Hybridized donut creations open up the experience to wider taste preferences.
3.2
Trend score
Trend
What is the Composite Doughnut trend?
Composite Doughnut: Speaking especially to those interested in over-the-top food experiences that lend themselves to social sharing, hybrid donut experiences are incorporating surprising and sometimes savory elements that combine to create something new and unique. This shift is an extension of the push for new experiences
Trend themes
Themes within the Composite Doughnut trend
Three behaviours holding the trend together01
Hybrid Desserts
The fusion of two distinct dessert categories creates a new product with exciting and innovative flavor combinations.
02
Savory Desserts
Savory ingredients are used to create unique flavor profiles in desserts, taking inspiration from classic savory dishes.
03
Limited Edition Menu Items
Limited edition menu items are offered to create buzz and drive sales for a specific period of time, often featuring novel combinations of flavors or ingredients.
Industry implications
What the Composite Doughnut trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Innovative hybrid and savory dessert options can provide new menu offerings and improve customer satisfaction for restaurants and cafes.
For
Hospitality
Limited edition menu items can drive foot traffic and attract new customers to hotels and resorts that offer food and beverage services.
For
Retail
The popularity of hybrid desserts has led to an increase in niche dessert shops and bakeries specializing in unique flavor combinations, generating opportunities for expansion into new markets.
Workshop question
What unexpected elements can you incorporate into your product in order to delight customers looking for an authentic insider experience?
Trend signals
Trend signals for Composite Doughnut
Trend score 3.2 out of 10, from popularity 48%, activity 41%, freshness 8%.
Popularity48%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Composite Doughnut trend
5 featured examples from Apr 14, 2016 to Jun 29, 2017CategoryLifestyle
Muffin Bagel Hybrids
The 'Mufgel' is a Breakfast Food Mashup From Scot Rossillo at The Bagel Store
Bakeries can explore creating their own hybrid food creations, like the Mufgel, to cater to adventurous consumers.
CategoryMarketing
Decadent Poutine Donuts
Tim Hortons is Offering a Poutine Donut for Canada's 150th Anniversary
The food and beverage industry can embrace Canadian-themed limited edition menus and experiment with unique donut flavors to attract customers and stay relevant in a competitive m…
CategoryLifestyle
Creamy Dessert Sliders
Krispy Kreme Australia is Selling Ice Cream Slider Donuts This Summer
Opportunity for manufacturers to create innovative dessert options by combining different elements.
CategoryLifestyle
Savory Meat Donuts
The Doughnut Project Serves Deep Fried Pastries Topped with Salty Ingredients
The food and beverage industry can benefit from the trend of creating new and unexpected flavor combinations to attract customers and differentiate their offerings.
CategoryLifestyle
24-Karat Hybrid Donuts
Goldeluck's Bakeshop Offers a Gilded Version of its Famed Croissant Donuts
Opportunity for bakeries to offer luxurious dessert options and differentiate themselves from competitors.
