Consumers opt for custom cell cases that speak to their personal identities
Implications - As selfies continue to reign supreme on social channels, having a phone case that is equally on brand has become important for consumers conscious about their online image. While creative cases are nothing new, an increasing emergence of personalized cases ensures that consumers can send a message and get their unique identity across with an item that is special to them and their self-image. Already carefully curating their social feeds, customizing details such as their cell phone case that is sure to show up in any mirror shot demonstrates the desire for a more sentimental approach to accessories and style.
Workshop Question - How can you provide your consumers with more leeway to infuse their own identities into your branding in order to enhance loyalty and engagement?
Trend Themes
1. Personalization - Consumers are increasingly looking for ways to personalize their phone cases and accessories to stand out from the crowd.
2. Interchangeable Design - Smartphone case manufacturers are developing cases with interchangeable designs that can be easily swapped out through an accompanying app.
3. Art-driven Design - Brands and artists are collaborating to create unique phone case designs that celebrate local culture and identity.
Industry Implications
1. Personal Accessories - Innovative businesses can disrupt the personal accessories market by offering personalized and interchangeable designs for phone cases.
2. Mobile Technology - Mobile technology companies can capitalize on the trend of interchangeable design by developing a range of customized cases for their devices.
3. Art & Culture - The phone case industry presents an opportunity for artists to collaborate with brands to offer unique art-driven designs that celebrate local culture and identity.
5 Featured, 45 Examples:
110,624 Total Clicks
Date Range:
Feb 16 — Jul 17
Trending:
Warm
Consumer Insight Topics:
