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Inclusive Tourism Campaigns

The Latest Ad from Tourism Toronto Celebrates the City's Diversity

— March 6, 2017 — Marketing
According to the latest ad from Tourism Toronto, "the views are different here." With everything from ballet dancers riding the subway to José Bautista's famous bat flip crammed into one minute-long clip, the ad provides an mesmerizing overview of what Toronto has to offer.

The promotional ad for Toronto was created as a way to celebrate the city's "civic swagger," according to Tourism Toronto's executive VP and CMO Andrew Weir. Instead of offering one cohesive image of the city, the ad puts Toronto's diversity and multiculturalism front and center with people of all backgrounds. The ad even features the tagline "all flavours are welcome" as a nod to inclusivity and acceptance.

While the ad was not explicitly created as a way to differentiate Canada's largest city from the US, the campaign certainly sends the message that Toronto is a warm and welcoming place for international travelers of all backgrounds.
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