Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inked
Entree
Squid ink goes mainstream as consumers are enticed by its healthful benefits.
2.3
Trend score
Trend
What is the Inked Entree trend?
Inked Entree: Having slowly worked its way into grocery store products and North American menu items in the last decade, squid ink-infused foods offer consumers a dramatic dining experience that also boasts unique health benefits. This shift speaks to the new customer expectations of food presentation in the social media era, as well as the interest in adding nutritional value to traditional dishes whenever possible.
Trend themes
Themes within the Inked Entree trend
Three behaviours holding the trend together01
Squid Ink Infused Foods
Squid ink-infused foods offer unique health benefits and create a dramatic dining experience that meets new customer expectations of food presentation in the social media era.
02
Gourmet Cannabis-infused Edibles
Cannabis-infused dinner parties demonstrate how the edibles market is expanding beyond simple baked goods to include gourmet dishes.
03
Investment Dining Experiences
Pop-up investment eateries like Investec's Click and Investaurant create innovative dining concepts for people to explore their appetite for risk while tasting some delicious dishes.
Industry implications
What the Inked Entree trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can use these trends to create new dining experiences and innovative menus for customers.
For
Cannabis Industry
The cannabis industry can benefit from expanding beyond simple baked goods to include gourmet cannabis-infused edibles that cater to sophisticated consumers.
For
Investment Industry
The investment industry can benefit from creative and non-traditional approaches to educate people about their appetite for risk and investments.
Workshop question
How can you play up the aesthetic experience of your product for visually driven customers?
Trend signals
Trend signals for Inked Entree
Trend score 2.3 out of 10, from popularity 39%, activity 23%, freshness 8%.
Popularity39%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Inked Entree trend
4 featured examples from Jan 17 to Jul 20, 2017CategoryLifestyle
Instant Black Ramen Noodles
The Squid Ink Black Seafood Cup Noodles Have a Dark Broth
Opportunities to explore unconventional ingredients and flavors in the food and beverage industry.
CategoryLifestyle
Extravagant Golden Pizzas
The 24K Gold Pizza Has Fancy Toppings Including Caviar and Foie Gras
Fine dining restaurants can explore innovative and luxurious ingredients and presentation to elevate their menus and create unique dining experiences.
CategoryMarketing
Pop-Up Investment Eateries
Investec's Click and Investaurant Helps Diners Gauge Their Risk Levels
The Food and Hospitality industry can offer investment options for customers as well as creating experience-based investment possibilities.
CategoryLifestyle
Cannabis-Infused Dinner Parties
Aaron Zeigler Serves Up Six-Course Meals Infused with Pot
The food and beverage industry has the potential to incorporate cannabis into their menus and product offerings, creating new and unique experiences for consumers.
