Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cannabis
Community
Consumers form meaningful connections around local cannabis culture.
3.1
Trend score
Trend
What is the Cannabis Community trend?
Cannabis Community: Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms.
Trend themes
Themes within the Cannabis Community trend
Three behaviours holding the trend together01
Formation of Cannabis Communities
As emerging institutions are forming around local brands and businesses, there are opportunities to create platforms to engage and connect cannabis consumers online and offline.
02
Innovative Cannabis Products for Women
Revolutionizing cannabis for health through innovative cannabis-infused beauty and wellness products can open new market segments for the cannabis industry.
03
Cannabis-Inspired Creative Community Spaces
Creating designated community spaces and activities where cannabis enthusiasts can gather around the plant and byproduct can provide meaningful experiences as well as educational opportunities for the cannabis industry.
Industry implications
What the Cannabis Community trend means for industry
Where the trend changes the playbookFor
Wellness & Beauty
By promoting the medicinal and health benefits provided by cannabis, there is a huge opportunity for businesses in the wellness and beauty industry to create and promote cannabis-infused products.
For
Hospitality & Events
Businesses in hospitality and event sectors can capitalize on the popularity of cannabis culture by offering creative, themed and innovatively-designed cannabis venues and events, encouraging social interactions among cannabis users and enthusiasts.
For
Retail & Design
New cannabis dispensaries are breaking through the stereotypical stereotypes of clinical-feeling stores and instead creating inviting and comfortable spaces to shop for and experience cannabis products.
Workshop question
How can you support the organic interaction between your customers and their peers?
Trend signals
Trend signals for Cannabis Community
Trend score 3.1 out of 10, from popularity 41%, activity 45%, freshness 8%.
Popularity41%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cannabis Community trend
6 featured examples from Jan 18 to May 31, 2017CategoryArt & Design
Cannabis Church Organizations
The International Church of Cannabis Will Be Opening on April 20th
Disruptive innovation opportunity: Reimagining traditional religious practices to incorporate cannabis and attract new followers.
CategoryBusiness
Cozy Cannabis Retailers
Colorado's High West Cannabis Dispensary Resembles an Elegant Residence
The cannabis retail sector can benefit from embracing cozy and design-conscious elements to differentiate themselves and attract a broader customer base.
CategoryLifestyle
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
The growing popularity of members-only cannabis clubs indicates a need for innovative and high-end products.
CategoryLifestyle
Inclusive Cannabis Expos
The lift Cannabis Expo Explores the Different Faces Behind the Industry
The cannabis industry can develop new products, services, and marketing strategies that cater to the changing perceptions and demographics of cannabis users.
CategoryBusiness
Feminist Cannabis Communities
'Cannabis Feminist' Unites Businesswomen in Cannabis for Health
The cannabis industry is still underdeveloped and has room for innovation, especially in the areas of health and wellness products.
CategoryLifestyle
Cannabis-Friendly Yoga Classes
Colorado's One Love Club Combines Offers Pot-centric Yoga Classes
The wellness industry can disruptively innovate alternative practices like cannabis-infused activities to cater to users exploring unconventional therapies.
