Christine Smith is the founder of Gron, a high quality edibles brand that was created to target people "who shop at Whole Foods."
Although cannabis is becoming increasingly commonplace in places where it is legal or decriminalized, much of what is available on the market is low in quality and has a potent smell. Smith wanted to resolve this problem, and decided to create a high-end chocolate brand called Gron, that is now the largest edibles business in Oregon. The brand only uses fair trade chocolates, organic and local ingredients whenever those are available, and all of its products are made in small quantities.
The small batch Gron brand gives high income consumers a chance to enjoy edibles without having to sacrifice on taste or consume poor quality products.