Audio Packaging

Music is added to interactive packaging to tap into the customer lifestyle

Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging.
SCORE 7.2
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37,810 Total Clicks
Jun 16 - Jul 17
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Featured Examples
Musically Enhanced Wines - A Georgian Wine Brand Uses Music in Its Wine-Making Process
SCORE 7
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Wine-making is a traditional practice in Georgia and wine brand GSW decided to add a modern twist to this age-old process. This twist involves making wine that is enhanced by music in every step... [More]
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Music-Enabled Chocolate Wrappers
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Musical Candy Packaging - Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
SCORE 5.4
This Year and Warm 341 Clicks Pub: Sep 16, 16
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Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Hershey’s TAKE5 is a candy bar that is known for remixing five classic flavors in its chocolate-covered candy bar filled with peanut butter, nuts, pretzels and caramel. In this spirit, Hershey&#... [More]
Beverage Bottle Wristbands - Coca-Cola's Festival Bottle Features a Label with a Detachable Band
SCORE 5.5
This Quarter and Warm 243 Clicks Pub: May 27, 17
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
For the summer season, Coca-Cola launched a novel packaging design called the Festival Bottle, which includes a label with a portion that can be detached and used as a wristband to gain access to... [More]
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