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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Audio Packaging

Music is added to interactive packaging to tap into the customer lifestyle

Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging.
Workshop Question - How can you better plug into your customer's lifestyle choices outside of your category?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
222,678 Total Clicks
Date Range:
Jun 16 — Nov 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Musically Enhanced Wines
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
Wine-making is a traditional practice in Georgia and wine brand GSW decided to add a modern twist to this age-old process. This twist involves making wine that is enhanced by music in every step... MORE
Smartphone Speaker Champagne Packaging
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
Brands are seeking out ways to make packaging a more substantial part of the consumer experience, which is being done expertly by a number of companies as seen with the Champagne Lanson music box... MORE
Multi-Sensory Confectionery Packaging
Multi-Sensory Confectionery Packaging
Electronic Equips Churchill's Tins with an Audio Component
Churchill’s Royal Wedding-celebrating tins are an exceptional example of innovative confectionery packaging. Developed by Electropac — a company that specializes in electronic CPG, the... MORE
Music-Enabled Chocolate Wrappers
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
Shazam, a popular app that identifies songs, worked alongside Nestlé to adapt its Kit-Kat wrappers, making for music-enabled chocolate bars that aim to increase consumer enjoyment. Those who... MORE
play_circle_filled Musical Candy Packaging
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Hershey’s TAKE5 is a candy bar that is known for remixing five classic flavors in its chocolate-covered candy bar filled with peanut butter, nuts, pretzels and caramel. In this spirit, Hershey&#... MORE
play_circle_filled Talking Beverage Cans
Talking Beverage Cans
The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
Orangina is a lightly carbonated beverage that is made with a combination of carbonated water, citrus juice and orange pulp—as the beverage is best enjoyed after the package’s contents have... MORE
play_circle_filled Beverage Bottle Wristbands
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
For the summer season, Coca-Cola launched a novel packaging design called the Festival Bottle, which includes a label with a portion that can be detached and used as a wristband to gain access to... MORE

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