Audio Packaging

Music is added to interactive packaging to tap into the customer lifestyle

Implications - In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging.

Workshop Question - How can you better plug into your customer's lifestyle choices outside of your category?
SCORE 6.8
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142,797 Total Clicks
Jun 16 - Nov 18
This Year and Warm
TechMarketing
Featured Examples
Musically Enhanced Wines - A Georgian Wine Brand Uses Music in Its Wine-Making Process
SCORE 6
Warm 5,468 Clicks Pub: Jun 7, 16
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
Wine-making is a traditional practice in Georgia and wine brand GSW decided to add a modern twist to this age-old process. This twist involves making wine that is enhanced by music in every step... [More]
Smartphone Speaker Champagne Packaging - The Champagne Lanson Music Box Packaging Amplifies Tunes
SCORE 6.2
Warm 1,671 Clicks Pub: Aug 16, 17
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
Brands are seeking out ways to make packaging a more substantial part of the consumer experience, which is being done expertly by a number of companies as seen with the Champagne Lanson music box... [More]
Multi-Sensory Confectionery Packaging - Electronic Equips Churchill's Tins with an Audio Component
SCORE 7.4
This Year and Warm 1,488 Clicks Pub: Nov 27, 18
Multi-Sensory Confectionery Packaging
Electronic Equips Churchill's Tins with an Audio Component
Churchill’s Royal Wedding-celebrating tins are an exceptional example of innovative confectionery packaging. Developed by Electropac — a company that specializes in electronic CPG, the... [More]
Music-Enabled Chocolate Wrappers - Shazam and Nestlé Designed This Interactive Promotional Packaging
SCORE 5.2
Warm 1,782 Clicks Pub: Dec 12, 16
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
Shazam, a popular app that identifies songs, worked alongside Nestlé to adapt its Kit-Kat wrappers, making for music-enabled chocolate bars that aim to increase consumer enjoyment. Those who... [More]
Musical Candy Packaging - Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
SCORE 4.2
Average 543 Clicks Pub: Sep 16, 16
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Hershey’s TAKE5 is a candy bar that is known for remixing five classic flavors in its chocolate-covered candy bar filled with peanut butter, nuts, pretzels and caramel. In this spirit, Hershey&#... [More]
Talking Beverage Cans - The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
SCORE 5.5
This Year and Warm 319 Clicks Pub: Jul 12, 18
Talking Beverage Cans
The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
Orangina is a lightly carbonated beverage that is made with a combination of carbonated water, citrus juice and orange pulp—as the beverage is best enjoyed after the package’s contents have... [More]
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