Category
Tech
Delegated Interfaces
Trend cluster
Category
Audio
Packaging
Music is added to interactive packaging to tap into the customer lifestyle.
4.8
Trend score
Trend
What is the Audio Packaging trend?
Audio Packaging: In the age of social media, there is a premium placed on "lifestyle brands." Achieving this status means becoming fully consumercentric in that even consumer behavior unrelated to a brand's particular category must be taken into consideration. This is the strategy behind music-related interactivity integrated into CPG packaging.
Trend themes
Themes within the Audio Packaging trend
Three behaviours holding the trend together01
Interactive Packaging
Consumers now expect packaging to be interactive and engaging, featuring customizable features, sound, and additional entertainment.
02
Musical Branding
The addition of music to branding and marketing strategies to enhance emotional connections with consumers.
03
Multi-Sensory Packaging
The integration of various senses such as touch, sight, taste, and sound into product packaging for a more engaging consumer experience.
Industry implications
What the Audio Packaging trend means for industry
Where the trend changes the playbookFor
CPG Industry
Consumer packaged goods companies are responding to changes in consumer expectations by developing interactive and multi-sensory packaging.
For
Beverage Industry
The beverage industry is utilizing musical and interactive packaging to create a memorable experience for consumers.
For
Luxury Goods Industry
Luxury brands are taking cues from interactive packaging trends and using it to enhance their consumer experience, creating a deeper emotional connection with their audience.
Workshop question
How can you better plug into your customer's lifestyle choices outside of your category?
Trend signals
Trend signals for Audio Packaging
Trend score 4.8 out of 10, from popularity 83%, activity 54%, freshness 8%.
Popularity83%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Audio Packaging trend
7 featured examples from Jun 7, 2016 to Nov 27, 2018CategoryMarketing
Musically Enhanced Wines
A Georgian Wine Brand Uses Music in Its Wine-Making Process
Wineries can explore integrating music into their wine-making process to create unique flavors and experiences.
CategoryLifestyle
Smartphone Speaker Champagne Packaging
The Champagne Lanson Music Box Packaging Amplifies Tunes
The Champagne Lanson music box packaging presents an innovative approach to alcohol packaging that enhances the consumer experience.
CategoryMarketing
Multi-Sensory Confectionery Packaging
Electronic Equips Churchill's Tins with an Audio Component
Disruptive innovation opportunity: Incorporate technology into confectionery packaging to create a unique and engaging experience for consumers.
CategoryMarketing
Music-Enabled Chocolate Wrappers
Shazam and Nestlé Designed This Interactive Promotional Packaging
The food and beverage industry can benefit from music-enabled packaging, as it enhances consumer enjoyment and incentivizes product engagement.
CategoryMarketing
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Innovative packaging and interactive features can create new engagement opportunities for food and beverage brands to connect with customers.
CategoryMarketing
Talking Beverage Cans
The Orangina 'Wiish Box' Reminds Consumers to Disrupt the Can's Contents
Disruptive innovation opportunity to revolutionize beverage packaging with interactive designs that create excitement and delight consumers.
CategoryLifestyle
Beverage Bottle Wristbands
Coca-Cola's Festival Bottle Features a Label with a Detachable Band
The Festival Bottle disrupts traditional beverage packaging by incorporating an interactive feature with its detachable wristband label.
