These Flavorful Snacks Come with Playful Branding

The Turkish company 'Besler Nuts' enlisted designer Arda Kaya to create dragree packaging as well as branding for its dried fruits and nuts.

The resulting brand identity is clearly one that aims to capture the attention of consumers -- particularly those who make up younger demographics. The fruit, nut and dragee packaging is multi-colored and vibrant to the point of being chaotic. With bold labeling and images that show the assortments that are contained in the cans, these snacks have the potential to appeal to many demographics. The fact that these foods come in reusable tins rather than paper packaging also sets them apart from other snacks on the market.

The vibrant packaging designs on these fruit, nut, candy and chocolate assortments is likely to capture the attention of children and adults alike.