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Pliable Aerating Pourers

This Flat Aerator Folds into a Wine Bottle to Properly Air the Beverage

— May 12, 2016 — Lifestyle
Adding an element of simplicity to the wine drinking experience are the Soft Aerating Pourers designed by the MoMa Store that turn a traditional solid aerator into a flat-pack sheet that is pliable enough to roll into the neck of the bottle. The convenience of the flat-pack design allows these aerators to be cost-effective, portable and functional.

The Soft Aerating Pourers feature an innovative flat design made from food-grade plastic cut into a teardrop shape. The top of the aerator is perforated, so when the teardrop is rolled into the bottle neck it allows air to circulate throughout the wine. The rolled edge of the device also ensures that each pour is spill-free.

Due to the flexible design of the Soft Aerating Pourer, it can constantly be reused and fit inside a variety of bottle sizes.
Trend Themes
1. Flexible Wine Aerators - Creating pliable aerating pourers could lead to innovative materials and technologies used in future wine accessories.
2. Flat-pack Designs - Implementing flat-pack designs could revolutionize how other beverage accessories are packaged and shipped, leading to cost-effectiveness and convenience for consumers.
3. Reusable Aerating Devices - Developing reusable aerating devices could pave the way for eco-friendly and sustainable products in the beverage industry.
Industry Implications
1. Wine Accessories - Companies in the wine accessory industry should consider adopting flexible, flat-pack designs to increase portability, reduce cost, and enhance customer convenience.
2. Beverage Packaging - The beverage packaging industry could benefit from incorporating flat-pack designs into their products to reduce transportation costs and improve consumer convenience.
3. Sustainability - By developing reusable aerating devices and other eco-friendly beverage accessories, companies can contribute to a more sustainable future and appeal to environmentally conscious consumers.
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