The new Monster Hydro sports energy drinks are the latest announcement from the Coca-Cola company that comes as a literal and figurative refreshment to the brand's lineup of functional beverages.
The Monster Hydro drinks are a non-carbonated option that is positioned as something of an energy drink that will also help to offer hydration in a bid to attract more mature male consumers.
The new Monster Hydro line of beverages is being supported by a strong campaign completely with digital advertising and sampling events to draw in males aged 25 to 45. This comes as a response to consumers looking for a beverage that suits their lifestyle more than the very youthful options like the original Monster energy drinks.
The Monster Hydro sports energy drinks are set to be available in three flavors including Mean Green, Tropical Thunder and Manic Melon.