The HYDE Energy Drink Enhances Mental Resilience and More
Michael Hemsworth — February 14, 2022 — Marketing
The HYDE Energy drink is being launched by ProSupps as a new refreshment that will provide consumers with a way to increase their energy levels, improve mental resilience and more. The drink features a carbonated profile that packs 300mg of energy ingredients alike with cutting-edge nootropics to round it out well when it comes to supporting both the body and the mind. The drink comes in three flavor options including Blue Reactor, Gamma Ray Grape and Lemon Voltage Lime.
ProSupps VP of Marketing Priscilla Prunella commented on the new HYDE Energy drink saying, "With hundreds of millions of HYDE servings sold worldwide over the last decade, ProSupps is qualified to lead the movement of intense energy and performance. HYDE Energy is a natural progression for the HYDE Franchise and continues to meet consumers at a place where they expect more out of their supplements. Aligning with our consumer feedback, 82% said they wanted to see a HYDE carbonated beverage in the cooler.”
ProSupps VP of Marketing Priscilla Prunella commented on the new HYDE Energy drink saying, "With hundreds of millions of HYDE servings sold worldwide over the last decade, ProSupps is qualified to lead the movement of intense energy and performance. HYDE Energy is a natural progression for the HYDE Franchise and continues to meet consumers at a place where they expect more out of their supplements. Aligning with our consumer feedback, 82% said they wanted to see a HYDE carbonated beverage in the cooler.”
Trend Themes
1. Carbonated Nootropic Drinks - The emergence of carbonated drinks with nootropics presents an opportunity for beverage companies to create new product lines that improve cognitive function and energy.
2. Improved Mental Resilience - The popularity of drinks that focus on improving mental resilience through nootropic ingredients indicates a potential for companies focused on mental health to expand into the beverage market.
3. Personalized Energy Boosts - As the market for energy drinks grows, there is an opportunity for companies to create customizable drinks that provide targeted energy for individual needs.
Industry Implications
1. Beverage Industry - With the emergence of carbonated nootropic energy drinks, beverage companies have the opportunity to expand their product offerings and capitalize on the growing market for functional beverages.
2. Mental Health Industry - The inclusion of nootropic ingredients in energy drinks suggests an opportunity for the mental health industry to create products that improve cognitive function and support mental resilience.
3. Nutraceutical Industry - The growth of the nootropic energy drink market presents an opportunity for companies in the nutraceutical industry to incorporate these ingredients into their supplements, expanding their product offerings and attracting a wider audience.
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