Stærk Designer Collection Alters M&M's Wrappers With Animal Prints

 - Sep 6, 2016
References: mms & brandeating
Beloved candied chocolate brand M&M's has decided to add an element of sophistication to its M&M's wrappers in a collaboration with the Stærk Designer Collection. The designs include a mix of high fashion influence with the use of animal prints, elegant fonts and gilded detailing to celebrate the candy's 75th anniversary.

The designs are available in two different styles and are exclusive to the milk chocolate and peanut variety. The milk chocolate design creatively uses black and brown colorways and a zebra pattern for more refined aesthetic that focuses on neutral hues. Similarly, the peanut variety uses a cheetah print with golden spots and yellow to reference the original peanut M&M's branding in a much more elegant way. Both designs add an element of glamour to the packaging to celebrate the milestone anniversary.