adidas Originals works in collaboration with M&Ms on a special sneaker, detailing the Forum Low 84 sneaker model for the season. It is designed in a bright color palette that blends together Eqt Yellow, Dark Brown, and Cloud White across the upper.
The overall look of the sneaker is inspired by the peanut chocolate by M&M's and the bright yellow packaging. This bright hue makes up most of the upper in a premium leather material with the branded Three Stripes on the lateral side of the sneaker to look like chocolate bars. The rest of the shoe includes six extra laces, two straps, attachable details for a playful feel, and 20 lace jewels. There are also colorful lace locks, speech bubble-detailed M&M characters, and more.
Image Credit: adidas Originals
What's Driving This Trend
- Food-themed Sneakers
- Sneakers designed in collaboration with food and beverage brands offer disruptive innovation opportunities, including unique color palettes and playful details.
- Playful Accessories
- The inclusion of extras like attachable details and lace jewels offers disruptive innovation opportunities for brands to add a fun and customizable aspect to their products.
- Branded Collaborations
- Collaborations between fashion and food/beverage brands offer disruptive innovation opportunities for unique and eye-catching designs that appeal to a wide range of consumers.
Who This Affects Most
- Footwear
- The integration of food and beverage branding into footwear design offers disruptive innovation opportunities for unique and eye-catching products that appeal to a variety of consumers.
- Food and Beverage
- Collaborating with fashion brands to create food and beverage-inspired products offers disruptive innovation opportunities for companies looking to expand their branding and appeal to a wider audience.
- Fashion
- Collaborating with food and beverage brands offers disruptive innovation opportunities for fashion brands to create unique and eye-catching designs that appeal to a wider audience and expand their branding capabilities.
