Mars is currently conducting a trial involving the utilization of paper wrappers for its bars within 500 Tesco stores across the United Kingdom. The decision to embark on this trial aligns with industry trends, as brands like Nestlé recently introduced revamped wrappers for its Quality Street and KitKat products. The collaboration between Mars and Tesco reflects a shared dedication to sustainable practices and signifies a significant step towards addressing environmental concerns in the packaging space.
“[T]he challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product," commented Richard Sutherland-Moore, from Mars Wrigley UK research and development centre.
Image Credit: Rosalie Che
Why This Trend Is Growing
- Sustainable Packaging
- The trend towards sustainable packaging solutions presents an opportunity for innovation for companies in the food and beverage industry.
- Biodegradable Packaging
- The push towards biodegradable packaging offers an opportunity for companies to create packaging that is both environmentally-friendly and functional.
- Paper-based Packaging
- The adoption of paper-based packaging solutions by major brands offers an opportunity for companies to innovate and improve the sustainability of their packaging options.
Industries Being Reshaped
- Food and Beverage
- The paper-based chocolate packaging trend highlights the need for food and beverage companies to prioritize sustainable packaging solutions.
- Packaging
- The push towards sustainable and biodegradable packaging presents an opportunity for the packaging industry to develop innovative solutions.
- Retail
- The adoption of paper-based packaging by major brands like Mars and Nestlé suggests that sustainable packaging options will become increasingly important to retailers.
