For the launch of its two limited-edition holiday sodas, DRY Soda Co. packaged the craft sodas in tall, elegant bottles that remind of the way champagne is typically sold.
The Ginger DRY Sparkling and Cranberry DRY Sparkling holiday sodas can be enjoyed straight out of the bottle or mixed with spirits for the creation of flavorful alcoholic cocktails. While the ginger flavor lends itself well to blends of whiskey and vodka, the "tart, merry and bright" cranberry flavor perfectly complements champagne.
Even with the rise of craft beer, global alcohol sales are plummeting. This has created a void in the market that is being filled by non-alcoholic beverages, especially upscale ones that can stand in as festive replacements at parties and other seasonal celebrations.