Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ramen
Elevation
Brands leverage post-purchase habits by elevating instant noodle ingredients.
3.5
Trend score
Trend
What is the Ramen Elevation trend?
Ramen Elevation: By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales.
Trend themes
Themes within the Ramen Elevation trend
Three behaviours holding the trend together01
Upscale Instant Noodles
Brands are elevating their prepackaged instant noodle flavors to create unique and upscale product offerings, showcasing the ability to create more than just simple flavors with affordable options.
02
Gourmet Convenience
Collaborations between gourmet restaurants and food and beverage producers are on the rise, with many businesses looking to bring affordable luxury to convenience and quick meal options.
03
Tailored Convenience
Designing food and drink packages to meet the needs of specific target markets creates disruptors in the industry, enticing consumers to try new flavors or types of meals.
Industry implications
What the Ramen Elevation trend means for industry
Where the trend changes the playbookFor
Packaged Food
Brands that produce packaged food and drink items are able to innovate in new ways, transforming prepackaged options in order to offer more unique and premium product choices for consumers.
For
Foodservice
Collaborations between gourmet restaurants and food and beverage producers that result in packaged or convenience food offerings demonstrate disruption for foodservice industry norms, including how luxury foods are offered to consumers.
For
Design
Designers who consider specific demographics when working on food and drink product packages offer a valuable contribution to altering traditional design approaches in the industry.
Workshop question
What post-purchase practice can you incorporate into your product offering in order to highlight such uses to new customers?
Trend signals
Trend signals for Ramen Elevation
Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%.
Popularity52%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ramen Elevation trend
6 featured examples from Sep 16, 2016 to Jul 20, 2017CategoryLifestyle
Instant Black Ramen Noodles
The Squid Ink Black Seafood Cup Noodles Have a Dark Broth
Opportunities to explore unconventional ingredients and flavors in the food and beverage industry.
CategoryLifestyle
Upscale Instant Noodles
This New Cup Noodle Soup Flavor Tastes of Abalone and Oyster Stew
Opportunity for food manufacturers to tap into the growing demand for high-quality instant food options.
CategoryLifestyle
Gourmet Noodle Cups
Nissin's Newest Cup of Noodles is a Convenient Michelin-Starred Meal
The food and beverage industry can benefit from collaborations with renowned restaurants to create exciting new products that appeal to consumers seeking unique culinary experienc…
CategoryLifestyle
Crouton-Topped Soup Cups
Bounissimo's Individual Meal Cups Pair Soup with Croutons
The food packaging industry can explore innovative ways to create convenient and attractive packaging for individual meal cups.
CategoryLifestyle
Meat-Filled Noodle Cups
Nissin's Special Cup Noodle Featues Ten Times the Meat Cubes Than Normal
The trend of increasing meat content in instant noodle cups could disrupt the instant noodles industry by creating new product variations and attracting consumers looking for more…
CategoryLifestyle
Ramen Clam Chowders
Ippudo is Now Producing a Limited-Edition Clam Chowder Ramen
Ramen restaurants can experiment with new soup hybrid creations like clam chowder ramen to attract a wider range of customers.
