Ramen Elevation

Brands leverage post-purchase habits by elevating instant noodle ingredients

Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales.
SCORE 6.7
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29,752 Total Clicks
Sep 16 - Jul 17
Fresh and Average
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Featured Examples
Instant Black Ramen Noodles - The Squid Ink Black Seafood Cup Noodles Have a Dark Broth
SCORE 8.6
This Week and V. Hot 164 Clicks Pub: Jul 20, 17
Instant Black Ramen Noodles
The Squid Ink Black Seafood Cup Noodles Have a Dark Broth
Consumers are intrigued by unexpected food colors more than ever as seen, which is something the new Squid Ink Black Seafood Cup Noodles black ramen look to help play on. The noodles consist of the... [More]
Upscale Instant Noodles - This New Cup Noodle Soup Flavor Tastes of Abalone and Oyster Stew
SCORE 7.2
This Year and Warm 345 Clicks Pub: Apr 18, 17
Upscale Instant Noodles
This New Cup Noodle Soup Flavor Tastes of Abalone and Oyster Stew
Part of the appeal of Cup Noodle soup varieties is just how affordable they are. To prove to consumers that it is capable of making more than just simple flavors, Cup Noodle is now introducing the... [More]
Gourmet Noodle Cups - Nissin's Newest Cup of Noodles is a Convenient Michelin-Starred Meal
SCORE 7.3
This Quarter and Warm 365 Clicks Pub: Jun 5, 17
Gourmet Noodle Cups
Nissin's Newest Cup of Noodles is a Convenient Michelin-Starred Meal
Tokyo’s Nakiryu is a Michelin-starred ramen restaurant that is now teaming up with Nissin Foods for the Signature Restaurant Series. As part of this collaboration, consumers are now able to... [More]
Crouton-Topped Soup Cups - Bounissimo's Individual Meal Cups Pair Soup with Croutons
SCORE 4.8
This Year and Average 428 Clicks Pub: Mar 24, 17
Crouton-Topped Soup Cups
Bounissimo's Individual Meal Cups Pair Soup with Croutons
In the same way that many single-serve yogurt cups have separate attachments for crunchy toppings like fruit or chocolate pieces, these meal packages from the Mogilev Milk Factory pair soup with... [More]
Meat-Filled Noodle Cups - Nissin's Special Cup Noodle Featues Ten Times the Meat Cubes Than Normal
SCORE 4
This Year and Average 279 Clicks Pub: Sep 16, 16
Meat-Filled Noodle Cups
Nissin's Special Cup Noodle Featues Ten Times the Meat Cubes Than Normal
As part of the celebrations for the 45th birthday of its ramen noodles, Cup Noodle created a limited-edition flavor called the ‘Cup Noodle Big Mystery Meat Festival.’ While small meat... [More]
Ramen Clam Chowders - Ippudo is Now Producing a Limited-Edition Clam Chowder Ramen
SCORE 4
This Year and Mild 141 Clicks Pub: Dec 28, 16
Ramen Clam Chowders
Ippudo is Now Producing a Limited-Edition Clam Chowder Ramen
Japanese ramen chain Ippudo has never served clam chowder ramen except at its New York location, but this is about to change for those in Asia. Rather than serving this unique soup hybrid as a new... [More]
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