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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,763 more

Ramen Elevation

Brands leverage post-purchase habits by elevating instant noodle ingredients

Implications - By transforming the experience of instant noodles with upscale flavorful additions, brands are accelerating the post-purchase customer practice of adding fresh ingredients by elevating the product altogether. This shift speaks to the opportunity for brands to accommodate new consumer behaviors in a way that champions and encourages such post-purchase habits in a way that also supports sales.
Workshop Question - What post-purchase practice can you incorporate into your product offering in order to highlight such uses to new customers?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 37 Examples:
52,925 Total Clicks
Date Range:
Sep 16 — Jul 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Instant Black Ramen Noodles
Instant Black Ramen Noodles
The Squid Ink Black Seafood Cup Noodles Have a Dark Broth
Consumers are intrigued by unexpected food colors more than ever as seen, which is something the new Squid Ink Black Seafood Cup Noodles black ramen look to help play on. The noodles consist of the... MORE
Upscale Instant Noodles
Upscale Instant Noodles
This New Cup Noodle Soup Flavor Tastes of Abalone and Oyster Stew
Part of the appeal of Cup Noodle soup varieties is just how affordable they are. To prove to consumers that it is capable of making more than just simple flavors, Cup Noodle is now introducing the... MORE
Gourmet Noodle Cups
Gourmet Noodle Cups
Nissin's Newest Cup of Noodles is a Convenient Michelin-Starred Meal
Tokyo’s Nakiryu is a Michelin-starred ramen restaurant that is now teaming up with Nissin Foods for the Signature Restaurant Series. As part of this collaboration, consumers are now able to... MORE
Crouton-Topped Soup Cups
Crouton-Topped Soup Cups
Bounissimo's Individual Meal Cups Pair Soup with Croutons
In the same way that many single-serve yogurt cups have separate attachments for crunchy toppings like fruit or chocolate pieces, these meal packages from the Mogilev Milk Factory pair soup with... MORE
Meat-Filled Noodle Cups
Meat-Filled Noodle Cups
Nissin's Special Cup Noodle Featues Ten Times the Meat Cubes Than Normal
As part of the celebrations for the 45th birthday of its ramen noodles, Cup Noodle created a limited-edition flavor called the ‘Cup Noodle Big Mystery Meat Festival.’ While small meat... MORE
Ramen Clam Chowders
Ramen Clam Chowders
Ippudo is Now Producing a Limited-Edition Clam Chowder Ramen
Japanese ramen chain Ippudo has never served clam chowder ramen except at its New York location, but this is about to change for those in Asia. Rather than serving this unique soup hybrid as a new... MORE

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Related Examples

Mayo Wasabi Instant Noodles
Mayo Wasabi Instant Noodles
The UFO Big Wasa Mayo Hell Noodle Cups are a Spicy and Creamy Option
Ramen Noodle Cup Candles
Ramen Noodle Cup Candles
The Official Cup Noodle Candle is Scented Like the Popular Meal
Vitamin-Enriched Instant Noodles
Vitamin-Enriched Instant Noodles
The NISSIN Miso Ginger Energy Instant Noodle Cup is Flavorful
Herbal Jelly Desserts
Herbal Jelly Desserts
Meet Fresh's Grass Jelly Offers a Taste of Asian Desserts in California
Deep-Fried Clam Soups
Deep-Fried Clam Soups
Tenya's Deep-Fried Tempura Creation Reinvents Clam Chowder
Cruciferous Vegetable Drinks
Cruciferous Vegetable Drinks
Splendid Spoon's Cauliflower Drink is Like a Bottled Hearty Soup
Drinkable Soup Cartons
Drinkable Soup Cartons
Fawen Creates Chilled, Ready-to-Drink Soup in a Bottle
Enchanting Cookware Pots
Enchanting Cookware Pots
Le Creuset's Soup Pot Features Special Details for Disney Fans
Fantastical Novelty Noodle Forks
Fantastical Novelty Noodle Forks
Nissin's 'Ultima Weapon Fork' is a Reference to Final Fantasy
Green Tea Noodle Cups
Green Tea Noodle Cups
The Newest Nissin Cup Noodle Flavor is 'Matcha Seafood'
Gourmet Soda Pairings
Gourmet Soda Pairings
This Campaign is Changing Perspectives on Coca-Cola and Food
Noodle Fantasy Crossovers
Noodle Fantasy Crossovers
'Cup Noodle XV' is a Collaborative Parody of 'Final Fantasy XV'
Elderly Driver Ramen Discounts
Elderly Driver Ramen Discounts
Aichi Prefecture is Offering Seniors Ramen Discounts from Sugakiya
Indulgent Yogurt Cups
Indulgent Yogurt Cups
Gevina's 'Greek Crunch' Range Provides Flavorful Yogurt Toppings
One-Minute Noodle Pouches
One-Minute Noodle Pouches
Tasty Bite's '1 Step-1 Minute Noodles' Come in Asian-Inspired Flavors
Soup-Scented Bath Salts
Soup-Scented Bath Salts
Village Vanguard's Bath Salts Smell Like Various Soup Flavors
Solo Dining Restaurants
Solo Dining Restaurants
Diners at Ichiran Eat in Solitary "Flavor-Concentration" Booths
Instant Curry Cups
Instant Curry Cups
Nissin's Spicy Curry Meal is Made with Rice Rather Than Noodles
Pour-Over Curry Snacks
Pour-Over Curry Snacks
Drip Currymeshi Tokyo Serves Its Curry Rice Snacks Like Filtered Coffee
Noodle Preparation Shopping Bags
Noodle Preparation Shopping Bags
The Nissin Hot Water Pouting Bag Mimics the Making of the Product
Wok-Fired Noodle Bowls
Wok-Fired Noodle Bowls
Pei Wei Recently Added Three New Noodle Bowls to Its Asian Fusion Menu
Gelatinous Noodle Desserts
Gelatinous Noodle Desserts
This Unique Dessert from The Dessert Kitchen Boasts an Unusual Form
Reformatted Noodle Cups
Reformatted Noodle Cups
Nissin's Cup Noodles Now Boast a Healthier Formula
Sorbet Granola Snacks
Sorbet Granola Snacks
'Acaico' is a Portable Acai Bowl Snack Paired with Crunchy Granola Toppings
Chowder-Flavored Ramen
Chowder-Flavored Ramen
The Boston Clam Chowder Instant Ramen Merges American and Asian Flavors
Crunchy Dairy Cups
Crunchy Dairy Cups
These Cottage Cheese Containers Include Compartment for Toppings
Hybrid Dessert Yogurt
Hybrid Dessert Yogurt
Muller's Yogurt Dessert Channels the Taste of Indulgent Treats
Ramen-Infused Ice Cream
Ramen-Infused Ice Cream
This Frozen Dessert is Flavored with the Taste of Instant Noodles
Ramen Chicken Ice Cream
Ramen Chicken Ice Cream
Chikira's Japanese Ice Cream Turns a Hot Dinner into a Frozen Dessert
Instant Noodle Holders
Instant Noodle Holders
The Cup Noodles Instant Ramen Mug Will Prevent Messy Spills
Icy Instant Noodles
Icy Instant Noodles
Nissin's Newest Cup Noodles Encourage Eating Instant Noodles Cold
Microwaveable Restaurant Meals
Microwaveable Restaurant Meals
Denny's Restaurant's Jambalaya in a Cup Can Be Made at Home
play_circle_filled Warrior Soccer Commercials
Warrior Soccer Commercials
Nissin 'Samurai in Brazil' Campaign Celebrates Cup Noodles & World Cup
play_circle_filled Artfully Abstract Noodle Ads
Artfully Abstract Noodle Ads
The 'Earth Food Creation' Instant Noodle Ad is Graphically Abstract
Instant Noodle Cup Holders
Instant Noodle Cup Holders
This Holder Lets You Eat Your Instant Noodles with Ease
play_circle_filled Robotic Soup Timers
Robotic Soup Timers
These Robot Timers Dance While Your Noodle Soup Cups Cook
Instant Meal Museums
Instant Meal Museums
Soak Up Some Culture at the Cup Noodles Museum in Yokohama