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Consumer co-creation ensures a truly personalized product experience
Implications - Combining customization with co-creation, brands are putting user experience directly into the hands of consumers. By letting go of full control, brands are indicating trust in the end user, allowing them the freedom to interact with the product the way they see fit and truly make it their own. Beyond crowd-sourcing to please a large audience, brands are leveraging in-person customization to engage the individual on a more personalized level. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
184,626 Total Clicks
Aug 17 - Sep 17
This Quarter and Hot
Consumers have moved beyond customized monograms to full printed images
Implications - Once, customization was as easy as letting consumers choose their own ingredients or have their name etched on a product. Today, customization is common, and brands need to reach extreme degrees to present their personalized products as unique propositions. Products and services that reference detailed aspects of consumers lives stand to resonate far more strongly for consumers who are oversaturated with choices. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,141 Total Clicks
Aug 17 - Sep 17
This Quarter and Warm
Art & DesignCustomization
Consumers opt for custom cell cases that speak to their personal identities
Implications - As selfies continue to reign supreme on social channels, having a phone case that is equally on brand has become important for consumers conscious about their online image. While creative cases are nothing new, an increasing emergence of personalized cases ensures that consumers can send a message and get their unique identity across with an item that is special to them and their self-image. Already carefully curating their social feeds, customizing details such as their cell phone case that is sure to show up in any mirror shot demonstrates the desire for a more sentimental approach to accessories and style. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
64,904 Total Clicks
Feb 16 - Jul 17
This Quarter and Warm
Parents favor adaptable furniture that grows with their kids
Implications - Modular furnishings have become a favorite as homes get smaller and the need for customization gains prominence. When it comes to raising kids in these homes, savvy parents are opting for pieces that accommodate the different stages of childhood. Designs that adapt to user’s changing needs are seen as investments that will last and grow with the family, indicating a desire for smarter purchases. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
248,359 Total Clicks
Oct 15 - Jul 17
This Year and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Italian ingredients are given fresh energy through innovative formatting
Implications - Reformatting classic ingredients to appeal to a more modern landscape, traditional Italian food is being completely restyled in excitingly surprising ways. It can be tough to stay competitive in the minds of foodies while staying true to traditional roots and flavors. However, through taking familiar ingredients and presenting them as interactive elements to a dish or offering customization through modern technology, Italian food is seeing a revolution from comfort to excitement, much to the delight of flavor-seekers. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
90,226 Total Clicks
May 16 - Jun 17
This Year and Average
Customizable options redesign the experience of ordering food and beverage
Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
125,383 Total Clicks
Nov 15 - Jun 17
This Year and Warm
Interactive pop-ups invite customers to co-create products
Implications - Meeting the desire for both direct-to-consumer brand interactions and limited edition, personalized merchandise, brands are hosting pop-up experiences that invite customers to experiment in order to co-create custom products. This progression demonstrates the need to engage consumers with memorable brand touchpoints during a time when brand loyalty is at times difficult to garner. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
118,298 Total Clicks
Oct 16 - Jun 17
This Year and Warm
Trend Hunter Services
Chemistry-like cosmetics tap into the desire for hands-on curation
Implications - More empowered than ever to understand the complexity of their unique skin and beauty needs through online resources, self-educated consumers are driving demand for products that they can customize themselves rather than trying to fit a mold being dictated to them. Becoming less satisfied with off-the-shelf selections, mix-and-match kits that allow consumers to personally curate their own cosmetics are starting to gain ground, putting ultimate control of the product and, by extension, the product experience, in their hands. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
81,738 Total Clicks
Oct 15 - May 17
This Year and Average
Shared spaces take a modular approach for multipurpose usage
Implications - Modern lifestyle shifts mean a more adaptable approach in architectural design is needed in order to maximize the usage of a space. Shared spaces in particular are becoming increasingly relied upon to accommodate different work and leisure preferences so as to create a sense of inclusivity and acceptance. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
149,223 Total Clicks
Oct 16 - Apr 17
This Year and V. Hot
Everyday items in the home become enhanced through voice recognition
Implications - Voice-controlled technology begins permeating the home in surprisingly routine ways as consumers expect more from their everyday appliances and devices. As small items throughout the home are becoming outfitted with voice-activated features, homeowners are empowered with a sense of total control as well as the ultimate form of personalization as they can change almost any setting with a single word. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
58,918 Total Clicks
Jan 16 - Apr 17
This Year and Average