Personalize gifting solutions can help immensely in the corporate context when one is trying to delight a prospect or recognize an employee. Alyce is an artificial intelligence-powered gifting platform that attempts to help marketers make the right decisions during the gifting processes with its new Swag Select feature.
Swag Select will enable the tracking of an individual package, " allowing senders to measure and attribute the influence of each mailer on the pipeline." In addition, users will have the opportunity to send "swag items from the Alyce catalog and third-party swag suppliers in a customer marketplace."
The conceptualization of the AI-powered personalized gifting platform and its new feature are the direct result of the fact that Alyce found "that companies spend an average of $185,000 on swag per year, with no real way of gauging ROI."
Image Credit: Alyce