Artificial intelligence is being deployed for personal and corporate gift-giving
Trend - Tech companies are making the personalization and sending of gifts more efficient thanks to artificial intelligence. Whether deployed as a means of helping one choose a gift or as a service that tracks return-of-investment, these platforms are increasingly streamlining the experience.
Insight - Whether it is for the holiday season or for a different special occasion, many contemporary consumers often find it difficult to decide what to buy for someone else—especially when they are faced with an overwhelming number of choices. In this space, many emphasize personalization as a way to make a decision, creating a demand for services and experiences that can give them peace of mind, while simultaneously delighting the receiver of a gift.
Insight - Whether it is for the holiday season or for a different special occasion, many contemporary consumers often find it difficult to decide what to buy for someone else—especially when they are faced with an overwhelming number of choices. In this space, many emphasize personalization as a way to make a decision, creating a demand for services and experiences that can give them peace of mind, while simultaneously delighting the receiver of a gift.
Workshop Question - How can your brand streamline the gift-giving process?
Trend Themes
1. Personalized Gifting - Companies are using AI to personalize the gifting experience, creating a demand for services and experiences that can give peace of mind while simultaneously delighting the receiver.
2. AI-powered Gifting Platforms - Through AI-powered gifting platforms, companies can analyze social data to make expertly tailored suggestions for options that will likely delight the person who is receiving the goods, creating new opportunities for corporate and personal gifting.
3. Online Gifting Start-ups - Artificial intelligence and machine learning-powered start-ups are expanding rapidly, offering diverse gifting options and functionalities with the potential to revolutionize the way consumers purchase gifts.
Industry Implications
1. Retail - Retailers can take advantage of personalized gifting solutions to create unique customer experiences and drive sales.
2. Marketing - Artificial intelligence-powered gifting platforms offer marketers a new way to make the right decisions and measure ROI during the gifting process, creating new opportunities for brand promotion.
3. Logistics - AI-powered corporate gifting services that offer global logistics can create new opportunities for the logistics industry to streamline the delivery of large quantities of gifts.
6 Featured, 42 Examples:
51,753 Total Clicks
Date Range:
Oct 20 — May 23
Trending:
Warm
Consumer Insight Topics:
