Category
Tech
Delegated Interfaces
Trend cluster
Category
Retail
Authentication
Luxury and collectable communities reference authentication systems.
3.0
Trend score
Trend
What is the Retail Authentication trend?
Retail Authentication: Within collectible culture -- such as sneaker culture, luxury fashion markets, and more -- scarcity is integral to the appeal. Authentication systems are leveraged in these spaces to increase value. This alleviates consumer concerns surrounding counterfeit products and streamlines the purchase procedure while adding an extra transparency element.
Insight
The consumer insight behind the Retail Authentication trend
Consumers who participate in collectible culture value authenticity due to the scarce production of the market. They pride themselves on owning something hard to obtain. As short supply markets function differently from traditional retail, consumers interested in this space actively seek out methods to authenticate their purchases. This eases any consumer's concern about genuine products and reassures them through their shopping experience.
Trend themes
Themes within the Retail Authentication trend
Three behaviours holding the trend together01
Collectible Culture Authentication
Authentication systems are being leveraged in collectible culture and luxury markets to increase product value.
02
Blockchain Authentication
Blockchain technology helps maintain authenticity for trading cards and other high-value items.
03
Sneaker Authentication Programs
E-commerce giants like eBay and StockX offer sneaker authentication services to ensure that customers receive genuine products.
Industry implications
What the Retail Authentication trend means for industry
Where the trend changes the playbookFor
Luxury Goods Market
The luxury goods market can leverage authentication systems to add transparency and increase product value.
For
Collectibles Market
The collectibles market requires authentication systems to maintain product authenticity and value.
For
E-commerce
E-commerce businesses can incorporate authentication systems to create customer trust and stand out from competitors.
Workshop question
How can your company help consumers create a memorable shopping experience?
Trend signals
Trend signals for Retail Authentication
Trend score 3.0 out of 10, from popularity 44%, activity 35%, freshness 9%.
Popularity44%
Activity35%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Retail Authentication trend
5 featured examples from Jun 20, 2018 to Nov 18, 2020CategoryFashion
Sneaker Resale Marketplaces
Stockx Unveils Its Physical Authentication Center in Toronto
The rise of online marketplaces like StockX is disrupting traditional retail models and changing the way consumers shop for consumer culture goods.
CategoryBusiness
Streamlined Luxury Authentications
Fashionphile Sells Authenticated Luxury Second-Hand Goods
Businesses that specialize in authenticating and reselling luxury goods can tap into the growing demand for second-hand luxury products.
CategoryTech
Product Authenticating Smartphone Software
Blue Bite is Ensuring Brand Integrity
High-value fashion brands can utilize Blue Bite's smartphone software to authenticate products and maintain brand integrity.
CategoryLifestyle
Blockchain Trading Cards
Panini's Sports Trading Cards Support Next-Level Authentication
Blockchain technology disrupts the sports memorabilia industry by providing a secure and unique way to authenticate and trade collectible cards.
CategoryFashion
Sneaker Authentication Programs
eBay & SneakerCon are Authenticating New & Pre-Owned Sneakers
The trend of sneaker authentication is a disruptive innovation opportunity for footwear companies, as it can add value to their products and encourage more people to purchase thei…
