Determining the authenticity of products can feel like an arduous task but Blue Bite has now developed a way to determine counterfeit goods using only a smartphone. According to the company, the new software is a cost-effective, secure and scalable service that can be used by high-value brands to authenticate items. Blue Bite also suggests that this new software can be used by brands to provide exclusive experiences to consumers.
According to Mikhail Damiani, Blue Bite CEO, that software was created to bring "product-authentication technology to everyone.” Blue Bite has already secured partnerships with a number of brands and partners including, Pinko, Sneaker Con, Mr. & Mrs Italy and Temera. This partnership will ensure that these brands are able to uphold a high level of integrity and ensure customer confidence in their purchase.