Category
Tech
Delegated Interfaces
Trend cluster
Category
Rental
Tech
Brands are launching tech-forward products to streamline landlord-tenant relationships.
5.0
Trend score
Trend
What is the Rental Tech trend?
Rental Tech: Deployed either as an app that utilizes high-end tech features such as artificial intelligence or a small gadget that is convenient and responsive, tech brands are looking to enhance the experience of renting in urban environments.
Insight
The consumer insight behind the Rental Tech trend
A massive portion of the population, especially in North America, are renters. Being in this position has proved to stress many consumers out and as a result, individuals are looking for ways to streamline the experience. Looking to satisfy a need for convenience and peace of mind, many are turning to tech with the hopes of easing their relationship with their landlord or even finding new spaces in the first place.
Trend themes
Themes within the Rental Tech trend
Three behaviours holding the trend together01
Tech-enhanced Rental Experience
Brands are launching tech-forward products to improve the landlord-tenant relationship by leveraging AI, predictive analysis, and machine learning.
02
Sharing Economy Verification Platforms
P2P insurers are increasing security and transparency in the sharing economy by using new verification platforms that utilize AI, machine learning, and predictive analysis.
03
Smart Home for Residential Markets
Property managers and landlords can now offer residents an Alexa for Residential service that streamlines the integration of smart home technology, as well as create custom Alexa skills.
Industry implications
What the Rental Tech trend means for industry
Where the trend changes the playbookFor
Real Estate
Companies in the real estate industry can leverage tech-enhanced rental experiences to streamline the renting and leasing process, create a more seamless, secure, and trusted experience for renters.
For
Sharing Economy
The sharing economy can use sharing economy verification platforms to help provide a level of trust in marketplace interactions and, in turn, incentivize more people to engage in sharing economy activity.
For
Smart Home Technology
Companies in the smart home technology industry can improve the integration of smart home technology with residential markets by offering Alexa for Residential service to streamline the setup of smart home devices in buildings.
Workshop question
How might you enable a better tenant-landlord relationship through tech?
Trend signals
Trend signals for Rental Tech
Trend score 5.0 out of 10, from popularity 77%, activity 64%, freshness 9%.
Popularity77%
Activity64%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rental Tech trend
4 featured examples from Apr 1 to Oct 17, 2020CategoryBusiness
End-to-End Tenancy Apps
The 'Kiko Homes' Marketplace Improves the Tenant Landlord Experience
Integrating end-to-end tenancy apps into the real estate industry can significantly enhance customer experience and disrupt traditional rental practices.
CategoryTech
Parking Spot Rental Remotes
The Conceptual 'Parkey' Lets Drivers Find a Parking Spot Fast
The Parkey remote control system revolutionizes the parking industry by facilitating the efficient rental of available parking spots.
CategoryTech
Rental Unit Voice Assistants
Amazon Created a New Alexa Service Named Alexa for Residential
Integrating voice assistants into rental units to enhance the overall living experience for tenants.
CategoryMarketing
Home-Sharing-Specific Verification Platforms
GUARDHOG Debuts SUPERHOG in a Bid for Better Security
The home-sharing industry can benefit from verification platforms that increase security and transparency.
