Brands are launching tech-forward products to streamline landlord-tenant relationships
Trend - Deployed either as an app that utilizes high-end tech features such as artificial intelligence or a small gadget that is convenient and responsive, tech brands are looking to enhance the experience of renting in urban environments.
Insight - A massive portion of the population, especially in North America, are renters. Being in this position has proved to stress many consumers out and as a result, individuals are looking for ways to streamline the experience. Looking to satisfy a need for convenience and peace of mind, many are turning to tech with the hopes of easing their relationship with their landlord or even finding new spaces in the first place.
Insight - A massive portion of the population, especially in North America, are renters. Being in this position has proved to stress many consumers out and as a result, individuals are looking for ways to streamline the experience. Looking to satisfy a need for convenience and peace of mind, many are turning to tech with the hopes of easing their relationship with their landlord or even finding new spaces in the first place.
Workshop Question - How might you enable a better tenant-landlord relationship through tech?
Trend Themes
1. Tech-enhanced Rental Experience - Brands are launching tech-forward products to improve the landlord-tenant relationship by leveraging AI, predictive analysis, and machine learning.
2. Sharing Economy Verification Platforms - P2P insurers are increasing security and transparency in the sharing economy by using new verification platforms that utilize AI, machine learning, and predictive analysis.
3. Smart Home for Residential Markets - Property managers and landlords can now offer residents an Alexa for Residential service that streamlines the integration of smart home technology, as well as create custom Alexa skills.
Industry Implications
1. Real Estate - Companies in the real estate industry can leverage tech-enhanced rental experiences to streamline the renting and leasing process, create a more seamless, secure, and trusted experience for renters.
2. Sharing Economy - The sharing economy can use sharing economy verification platforms to help provide a level of trust in marketplace interactions and, in turn, incentivize more people to engage in sharing economy activity.
3. Smart Home Technology - Companies in the smart home technology industry can improve the integration of smart home technology with residential markets by offering Alexa for Residential service to streamline the setup of smart home devices in buildings.
