Employers are forced to be flexible as COVID-19 changes Millennial lifestyles
Trend - The ongoing pandemic has revealed in many workplaces that young employees' already-flexible mindset when it comes to work will likely be forever evolved. Brands and institutions are using that as an opportunity to make or offer long-term changes that better fit the Millennial expectation for flexible work.
Insight - Millennials who work as professionals are viewing the current limitations on public life as an opportunity to pursue more relaxed lifestyles, or more specific goals. Whether related to travel, moving out of cities, or having more flexibility to carve out family time--many Millennials are taking this time to reevaluate what they want out of life.
Insight - Millennials who work as professionals are viewing the current limitations on public life as an opportunity to pursue more relaxed lifestyles, or more specific goals. Whether related to travel, moving out of cities, or having more flexibility to carve out family time--many Millennials are taking this time to reevaluate what they want out of life.
Workshop Question - How is your brand adapting to changing values as the pandemic continues?
Trend Themes
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Flexible Workforce — Millennials are taking advantage of the opportunity created by the pandemic to pursue more relaxed lifestyles or more specific goals, presenting opportunities to brands and institutions to make long-term changes that better fit their needs.
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Remote Work Solutions — The pandemic has rapidly increased the number of professionals working remotely, and solutions like Remote Worker Visas, Flexibile Employment Job Boards and Remote Work Supplies Stipends are providing opportunities to support and enhance this trend.
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Hybrid Workplace Management — The trend towards a hybrid schedule that combines working from home and the office has created demand for new tools like the 'Desky' App to help support flexible workplace environments.
Industry Implications
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Human Resources — Human Resource professionals have a unique opportunity to make the most of the flexible workplace trend by implementing solutions that attract and retain Millennial talent, or make their work environments more adaptable.
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E-commerce — E-commerce companies like Shopify are setting the standard for supporting remote employees with flexible work environments and the necessary supplies and technology to be productive from home.
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Real Estate — The increasing demand for flexible work solutions has the potential to disrupt the real estate industry as businesses and professionals look for new ways to make the most of existing space, or find alternative ways to meet their workplace needs.
